Hair Care Market Analysis by Product Type (Shampoo, Conditioner, Hair Oils and Others); by Concern (Dandruff, Hair Loss, Dry & Itchy Scalp, and Others); and by Distribution Channel (Hypermarket & Supermarket, Pharmacy & Drug Stores, Specialty Store, Online, and Others)-Global Supply & Demand Analysis & Opportunity Outlook 2023-2033

  • Product Code:
  • Published Date:
    9 Dec 2022
  • Region:
  • Category:
    Healthcare & Pharmaceuticals
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Impact Analysis on the Growth of Market

Inflation and Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.



The Research Report is Updated with 2022 Base Year, 2023 Estimated year and Forecast till 2035 with Market Insights.

With the dip in global production, the GDP has contracted in 2020 and impacted the market across the world. Upon placing a Sample Request, you will receive an updated report with 2022 as base year, 2023 as estimated year and forecast to 2035. This will have market drivers, recovery rate in the market, insights and competitive analysis.

Market Overview:

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Global Hair Care Market Scope


Base Year


Forecast Year




Base Year Market Size (2022)

 ~ USD 86 Billion

Forecast Year Market Size (2033)

~ USD 140 Billion

Global Hair Care Market Highlights Over 2023 - 2033

The global hair care market is estimated to garner a revenue of about ~USD 140 billion by the end of 2033 by growing at a CAGR of ~6% over the forecast period, i.e., 2023 – 2033. Further, the market generated a revenue of ~USD 86 billion in the year 2022. The increasing hair care concerns among the general population is the main factor boosting the growth of the hair care market worldwide. Dandruff affects about half of the total population in this world. Hair loss affects men and women in different manners. More than 80% of men face thinning hair by fifty, and more than 90% of this hair loss comes under Androgenetic alopecia (common male pattern baldness). By 60, more than 75% of women experience hair loss.

Hair Care Market Industry Analysis and Scope




More than 35% of hair loss in Americans is among women. This percentage causes a high demand for products catering to female hair loss in the U.S. hair care market. Another chief concern in hair care is a dry and itchy scalp. About 50% of psoriatic patients suffer from scalp psoriasis with silvery white skin scales that flakes. Further, concerns like dull and frizzy hair account for the main reasons driving consumers to hair care products and developing the hair care market in the U.S. and elsewhere.

Global Hair Care Market: Growth Drivers and Challenges

Growth Drivers

  • Increased Exposure to Ultra Violet Rays from the Sun –According to the National Aeronautics and Space Administration (NASA), an analysis of 30 years of satellite data since the mid-1990s revealed a remarkable increase in UV radiation reaching the earth's surface. Ozone depletion remains the main reason for the ultraviolet radiation reaching the earth's surface. According to the National Oceanic and Atmospheric Administration (NOAA), the Antarctic Ozone hole arrived at its maximum area of 9.6 million square miles, roughly the size of North America, on October 7, 2021. According to NOAA, this was the 13th largest area attained by an Antarctic Ozone hole since 1979. According to the National Center for Biotechnology Information (NCBI), ultraviolet (UV) rays of wavelengths 254-400 nm induce the degradation of hair protein.  Further, according to NCBI, UVB radiation causes hair protein loss while UVA radiation brings about color changes. The increasing threat that UV radiations pose to the health of hair calls for the increased production of effective and innovative hair products with sun-blocking properties.

  • Adverse Effects of Air Pollution on Hair – It has been observed that human follicle dermal papilla cells (HFDPCs) exposed to diesel particulate and PM10-like dust resulted in a decrease in β-catenin, the protein helping hair growth and responsible for morphogenesis. According to the Department for Environment Food & Rural Affairs, from 1992 to 2021, the annual mean concentration of PM10 in the UK was greater than or equal to 75%.

  • Increased Demand for Organic and Natural Products for Personal Care – Lately, consumers' preference has shifted remarkably from chemical-based products to organic and eco-friendly products. This shift is evident in hair care products too. It is estimated that in the U.S., the interest in plant-based shampoo has increased, and there is more than 800 online search for the same every month.

  • Increased Demand for Personalized Products Among Male Consumers – It was estimated in 2021 that more than 25% of men in the U.S. purchased the personal care products of their choice. This inclination for specific grooming products among men is expected to boost the production of hair care products for men.

  • Significant Increase in Elderly Population All Over the World – According to the World Bank data, the population aged 65 and above constituted about 10% of the total population in 2021. Additionally, according to Administration for Community Living, Americans aged 65 and older are projected to grow to 94.7 million by 2060. This growing section of the aging population is creating more demand for hair products meant for white and grey hair.


  • World Wide Closure of Salons, Retail Stores, and Convenience Stores Due to COVID-19

  • Rising Concern of Sensitive Scalp and Allergic Reactions to Products

  • Increasing Cases of Counterfeit Hair Products Taking Away Customers

The hair care market is segmented and analyzed for demand and supply by concern into anti-dandruff, hair loss, dry & itchy scalp, dry & dull hair, white & grey hair and others. In these segments, the anti-dandruff segment is anticipated to hold the largest market size by the end of 2033. Several studies showed that dandruff affects around 50% of the general population. The world population is estimated to cross 8 billion in 2030 and reach about 10 billion in 2050. The steady raise in population increases the market for hair care products that can offer remedies for dandruff.

Global Hair Care Market Regional Synopsis

Regionally, the global hair care market is studied into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region. Amongst these markets, the market in the Asia Pacific is projected to hold the largest market share by the end of 2033. Increasing air pollution in the Asia Pacific region is one of the main reasons for the growth of the hair care market there.  More than 69% of deaths due to air pollution happen in the Asia Pacific. The expanding internet penetration in the Asia Pacific is another factor contributing to hair care market development in the region. Approximately 3 billion people in the Asia Pacific region use the internet.

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Market Segmentation

Our in-depth analysis of the global hair care market includes the following segments:

By Product Type

  • Shampoo

  • Conditioner

  • Hair oils

  • Serum

  • Hair colorants

  • Others

By Concern

  • Anti-Dandruff

  • Hair loss

  • Dry & Itchy Scalp

  • Dry & Dull Hair

  • White & Grey Hair

  • Others

By Distribution Channel

  • Hypermarket & Supermarket

  • Pharmacy & Drug Stores

  • Specialty Stores

  • Online

  • Others

Key Companies Dominating the Global Hair Care Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global hair care market that are included in our report are L’Oréal S.A, Beiersdorf AG, Procter & Gamble, Unilever, Johnson & Johnson Services, Inc., AMOREPACIFIC US, INC., The Estée Lauder Companies, Kanebo Cosmetics Inc., Himalaya Global Holdings Ltd.,  Shiseido Company, Limited, and others.

Global Hair Care Market: Latest Developments

  • January, 2022: L’Oréal S.A- unveiled Coloright and Colorsonic, its innovations based on the latest technology and the most precise formulations. Colorsonic is a solution to consumers' worries over at-home hair coloring as the lightweight handheld device ensures mess-free color mixing and evenly distributed hair color. Coloright, on the other hand, intends to assist salon stylists in creating customized and on-demand colors using an AI-connected hair color system.

  • May, 2022: Unilever - announced that it had signed an agreement with Nutrafol to acquire a majority stake in the provider of hair wellness products. Previously Unilever Ventures held a minority stake of 13.2% in Nutrafol which targets several root causes affecting hair health, including lifestyle, hormones, stress, aging, metabolism, and nutrition.

Key Reasons to Buy Our Report

  • The report covers detailed analysis comprising market share attained by each market segment and its sub-segments.

  • It covers market dynamics including growth drivers, trends, potential opportunities, price trend analysis and challenges that impact the market growth.

  • The report includes detailed company profiles of the major players dominating the market.

  • We use effective research methodologies to calculate the market numbers and provide value-added assessment for overall growth.

  • We provide customized reports as per the clients’ requirement helping them to see possible and unexpected challenges and unforeseen opportunities in order to help them reach their goal.

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

  • North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook



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  1. L’Oréal S.A
  2. Beiersdorf AG
  3. Procter & Gamble
  4. Unilever
  5. Johnson & Johnson Services Inc.
  7. The Estée Lauder Companies
  8. Kanebo Cosmetics Inc.
  9. Himalaya Global Holdings Ltd.,
  10. Shiseido Company Limited
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