Global Point-of-Use (POU) Water Treatment Systems Market Highlights Over 2022 - 2031

The global point-of-use (POU) water treatment systems market, also commonly termed as water treatment systems point-of-use (POU), garnered a revenue of USD 20.2 billion revenue in the year 2021 and is expected to grow at ~10% CAGR over the forecast period, i.e., 2022 – 2031. The growth of the market can be attributed to the need for clean water around the world and the increasing adoption of POU systems among end users. Moreover, the rising level of water pollution as a result of rapid urbanization is anticipated to be a major factor driving the growth of the market. Besides, the support initiatives taken by the government to provide cleaner water and aware people of the water borne diseases is another reason considered to influence the market growth. In addition, the advancing technology of purification such as copper filtration, along with the growing disposable income of consumers is most likely to boost the growth of the market in upcoming years. According to the World Health Organization (WHO), 485000 diarrheal deaths are registered each year due to diseases such as diarrhea, cholera, typhoid, and others caused by microbiologically contaminated drinking water.

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A point-of-use water treatment system is installed in a single source line in all the building's taps, faucets, or other designated outlets for drinking, cooking, or bathing. POU systems are known to capture even the minute particles that usually escape during the process of point of entry (POE) systems.

The global point-of-use (POU) water treatment systems market is segmented by product type, category, application, and end users. The product type segment is further divided into countertop filters, pitcher filters, under-the-counter filters, faucet-mounted filters, and others. The countertop filters segment under the product type segment is anticipated to held the largest market size in the year 2021 and is anticipated to grow at a notable CAGR during the forecast period. The growth of this segment can be associated with the easy plumbing connections and installation, as well as the minimum space requirement by the systems. Moreover, the quality of water produced, and advanced technology used in the systems are projected to influence the segmental growth.

Global Point-of-Use (POU) Water Treatment Systems Market Regional Synopsis

Regionally, the global point-of-use (POU) water treatment systems market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region. The market in Europe region witnessed a commendable growth in the year 2021 as a result of increased water consumption as well as presence of leading key players in the region. Besides, the market in North America also showed significant growth in the year 2021 owing to the high demand for water treatment systems among people and the presence of large-scale commercial manufacturers of the systems. Alternatively, the market in the Asia Pacific is estimated to witness modest growth by growing at a higher CAGR over the forecast period. The growth of the market can be attributed to budding opportunities in the field of POU water treatment systems along with the adoption of highly advanced technologies for water filtration among consumers. Moreover, the government’s initiative for promoting the use of water treatment systems in order to fight against waterborne diseases and avoid the risk of using contaminated water is another major factor expected to add in the growth of the market. Additionally, the rapid urbanization in the Asia Pacific region is considered to be a major growth driver. As per the data given by the World Bank Group, in the year 2020, 60.698% of the total population in East Asia and Pacific accounted to urban population.

Market Segmentation

Our in-depth analysis of the global point-of-use (POU) water treatment systems market includes the following segments:

By Product Type

• Countertop Filters

• Pitcher Filters

• Under the Counter Filters

• Faucet Mounted Filters

• Others

By Category

• RO Filter

• UV Filter

• Gravity Filter

• Others

By Application

• Residential

• Commercial

• Industrial

By End Users

• Hotel

• Household

• Hospitals

• Educational Institutions

• Others

Growth Drivers and Challenges Impacting the Growth of the Global Point-of-Use (POU) Water Treatment Systems Market

Growth Drivers

• Awareness about water borne diseases

• Advancing technology in the field of water treatment

• Rising level of water pollution

• Rapid urbanization

• Growing adoption of POU systems

Challenges

• High cost of production of filters

• Lack of awareness about importance of water filtration

• Costly maintenance of treatment filters

Key Companies Dominating the Global Point-of-Use (POU) Water Treatment Systems Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global point-of-use (POU) water treatment systems market that are included in our report are Honeywell International Inc., Calgon Carbon Corporation, Unilever PLC, BWT Holding GmbH, Panasonic Corporation, Katadyn Products Inc., KENT RO SYSTEMS LTD., General Ecology, Inc., COWAY CO. LTD., and Watts Water Technologies, Inc.

Latest Developments in the Global Point-of-Use (POU) Water Treatment Systems Market:

• 29 April 2020: Calgon Carbon Corporation announced that its ballast water treatment business, Hyde Marine, has received the Type Approval by the United States Coast Guard (USCG) for its ballast water treatment system, Hyde GUARDIAN-US (Universal Service). 

• 20 July 2021: BWT announced the partnership with Formula 1 over the upcoming years with the aim of providing water stations throughout the paddock in order to get rid of single use plastic bottles.

Key Reasons to Buy Our Report

• The report covers detailed analysis comprising market share attained by each market segment and its sub-segments.

• It covers market dynamics including growth drivers, trends, potential opportunities, price trend analysis and challenges that impact the market growth.

• The report includes detailed company profiles of the major players dominating the market.

• We use effective research methodologies to calculate the market numbers and provide value-added assessment for overall growth.

• We provide customized reports as per the clients’ requirement helping them to see possible and unexpected challenges and unforeseen opportunities in order to help them reach their goal.

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

• North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
• Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

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