Video Streaming Market Analysis by Type (Live, Non-Linear Video Streaming); by Solution (Internet Protocol TV, Over-the-Top, Pay-TV); by Platform (Laptops & Desktops, Smartphones & Tablets, and Others); by Service (Consulting, Managed Services, and Others); by User {Enterprise (Corporate Communications, Marketing & Client Engagement, and Others), and by Consumer (Real-Time Entertainment, Social Networking, and Others)}-Global Supply & Demand Analysis & Opportunity Outlook 2023-2035

  • Product Code:
  • Published Date:
    9 Dec 2022
  • Region:
  • Category:
    ICT & Telecom
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Impact Analysis on the Growth of Market

Inflation and Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.



The Research Report is Updated with 2022 Base Year, 2023 Estimated year and Forecast till 2035 with Market Insights.

With the dip in global production, the GDP has contracted in 2020 and impacted the market across the world. Upon placing a Sample Request, you will receive an updated report with 2022 as base year, 2023 as estimated year and forecast to 2035. This will have market drivers, recovery rate in the market, insights and competitive analysis.

Market Overview:

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Definition of Video Streaming

Streaming technology allows users to watch audiovisual content on devices connected to the Internet without downloading it first. Video files are streamed to a browser in real-time, without being saved locally, and allowed to play in real-time. Data packets are used to encode audio and video files during streaming. Video streaming is conducted using the User Datagram Protocol, which is significantly faster than the Transfer Control Protocol. In other words, a video stream contains compressed content that is sent over the internet in real time to the viewer. Data is transmitted continuously and subsequently played. Video data can be displayed on a display via the player, while audio data can be listened to through speakers with the player.

Global Video Streaming Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

 ~ USD 60 Billion

Forecast Year Market Size (2035)

~ USD 331 Billion

Regional Scope

  • North America (U.S., and Canada)

  • Latin America (Mexico, Argentina, Rest of Latin America)

  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)

  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)

  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Global Video Streaming Market Highlights Over 2023 - 2035

The global video streaming market is estimated to garner a revenue of ~USD 331.0 Billion by the end of 2035 by growing at a CAGR of ~21% over the forecast period, i.e., 2023 – 2035. Further, the market generated a revenue of ~USD 60.0 Billion in the year 2022. The growth of the market can be attributed to the increasing adoption of digital media. More than 55 percent of the total population uses social media representing more than 4.50 Billion people in the year 2022. In addition, businesses are transforming into digital enterprises through the use of social media. As a result of digitalization, companies and communities are undergoing a global accelerated process of technical adaptation.


Video Streaming Market




Video streaming refers to the continuous transmission of video files from a server to a client. Moreover, it allows users to watch videos online without having to download them. There are mainly two types of video streaming, such as live video streaming and non-linear video streaming. Furthermore, it has become popular among people owing to the subscriptions it has provided them to the content they want to watch. More than 80 percent of United States households have at least one video-streaming subscription

Global Video Streaming Market: Growth Drivers and Challenges

Growth Drivers

  •  Rising Individuals Using Internet Percentage– There has been increasing in the percentage of the population using the internet from 43 percent in 2016 to 60 percent in 2020

  • High Adoption of Artificial Intelligence – The global adoption rate of artificial intelligence is nearly 34 percent in the year 2022.

  • Increasing Marketing and Branding Strategy – More than 50 percent of businesses broadcast live videos once a week at least.

  •  Surging Educational Video Content Trend – Viewers remember more than 90 percent of the message if they watch in video form as compared to 10 percent in text form.


  • Several Issues with The Local Network- Video streaming often suffers from slowdowns, disrupting the user experience. If the user is connected to the Internet via a slow WiFi connection, a 3G mobile connection, or a slow wired connection, the quality of the stream may also be affected. The availability of high-speed Internet services may be limited in developing countries or rural areas. Hence, this factor is expected to slow down the growth of the market in the coming years.

  • Rising Illegal Streaming Websites

  • High Cost of the Video Streaming Infrastructure

The global video streaming market is segmented and analyzed for demand and supply by the platform into laptops & desktops, smartphones & tablets, and others. Out of these, the smartphones & tablets segment is anticipated to hold the largest share over the forecast period in the global video streaming market owing to the most preferred source adopted by people to watch online content. More than 80 percent of the total world’s population have a smartphone in the year 2021. With OTT platforms, users have access to features such as content downloads on smartphones & tablets, offline viewing, and multi-device support, allowing users to choose from a wide range of affordable content.

Global Video Streaming Market Regional Synopsis

The North American video streaming market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2035 on the back of a rise in the population percentage watching online streaming, an increase in streaming service installations and an improvement in cloud-based streaming services. It was observed that around 79% of Americans watch online videos every week using either a streaming service or an app.

The market in the Asia -Pacific region is expected to witness the fastest growth on the back of increasing population percentage, and rising use of the internet and tablets for watching online content. As per the World Bank, the total population in India has increased from 1.15 Billion in 2015 to 1.39 Billion in 2021.

Market Segmentation

Our in-depth analysis of the global video streaming market includes the following segments:

By Type

  • Live Video Streaming

  • Non-Linear Video Streaming

By Solution

  • Internet Protocol TV

  • Over-the-Top

  • Pay-TV

By Platform

  • Gaming Consoles

  • Laptops & Desktops

  • Smartphones & Tablets

  • Smart TV

By Service

  • Consulting

  • Managed Services

  • Training & Support

By User

  • Enterprise

  • Corporate Communications

  • Knowledge Sharing & Collaborations

  • Marketing & Client Engagement

  • Training & Development

  • Consumer

  • Real-Time Entertainment

  • Web Browsing & Advertising

  • Gaming

  • Social Networking

  • E-Learning

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Key Companies Dominating the Global Video Streaming Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global video streaming market that are included in our report are Akamai Technologies, Amazon Web Services, Inc., Apple Inc., Cisco Systems, Inc., Google LLC, Kaltura, Inc., Netflix Inc., International Business Machine Corporation (IBM Cloud Video), Wowza Media Systems, LLC., Hulu, LLC, and others.

Global Video Streaming Market: Latest Developments

  •  July 2022:  Amazon Web Services Inc., -The general availability of Amazon Interactive Video Service (Amazon IVS), has been announced by Amazon Web Services Inc. It is a new fully managed service that makes it easy to set up live, interactive video streams for a web or mobile application in just a few minutes.

  • August 2022: Netflix- An exciting, multi-year creative partnership between Netflix and the multi-talented film-making duo Raj Nidimoru & Krishna DK has been announced. As per the agreement, under their D2R Films banner, Raj & DK ​​will develop and produce their upcoming projects for Netflix.

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

  • North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook



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  1. Akamai Technologies 
  2. Amazon Web Services Inc.
  3. Apple Inc.
  4. Cisco Systems Inc. 
  5. Google LLC
  6. Kaltura Inc. 
  7. Netflix Inc. 
  8. International Business Machine Corporation (IBM Cloud Video) 
  9. Wowza Media Systems LLC. 
  10. Hulu 
  11. LLC 
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