Global Ready-to-Drink (RTD) Alcohol Beverages Market Definition

Ready-to-drink alcohol beverages are packaged beverages made from the spirit or any alcoholic beverage mixed with artificial flavors, natural juices, coloring agents, and sugar that are sold in bottles or cans. Moreover, they can be consumed anytime and anywhere without having to prepare them. Whether at home, on the beach, or at a party with friends, - a ready-to-drink beverage surprise with original flavors creates the right mood for every event. Ready-to-drink beverages stir up the alcoholic beverage market: they score with an almost infinite range of flavors and don´t have to be prepared from individual components.

Global Ready-to-Drink (RTD) Alcohol Beverages Market: Key Insights

Global Ready-to-Drink (RTD) Alcohol Beverages Market Highlights Over 2023 - 2035

The global ready-to-drink (RTD) alcohol beverages market is estimated to garner a revenue of ~USD 86.0 billion by the end of 2035 by growing at a CAGR of ~11% over the forecast period, i.e., 2023 – 2035. Further, the market generated a revenue of ~USD 33.0 billion in the year 2023. The growth of the market can be attributed to the rise in the number of consumers of alcohol. The increasing stress related to work and other situations, boredom in a pandemic-affected world and growing availability of alcohol have been assumed to increase alcohol consumption in different parts of the world.  For instance, alcohol consumption in India in the year 2020 accounted for more than 4 million liters.

GET A SAMPLE COPY OF THIS REPORT

Ready-to-drink alcohol beverages are packaged beverages made from the spirit or any alcoholic beverage mixed with artificial flavors, natural juices, coloring agents, and sugar that are sold in bottles or cans. Moreover, they can be consumed anytime and anywhere without having to prepare them. Whether at home, on the beach, at a party with friends, or on a romantic walk for two - a ready-to-drink beverage surprise with original flavors creates the right mood for every event. Ready-to-drink beverages stir up the alcoholic beverage market: they score with an almost infinite range of flavors and don´t have to be prepared from individual components. Furthermore, people’s disposable income has been rising, which is expected to surge the growth of the global ready-to-drink (RTD) alcohol beverages market. According to the Bureau of Economic Analysis, the disposable personal income increased by 0.2 percent accounting for 37.6 Billion in July 2022 in the United States

Global Ready-to-Drink (RTD) Alcohol Beverages Market: Growth Drivers and Challenges

Growth Drivers

• Growing Food and Beverage Industry – The food and beverage industry is growing owing to the addition of several new flavors and brands, and it is projected to increase the growth of the global ready-to-drink (RTD) alcohol beverages market. As per the India Brand Equity Foundation, the food and beverage industry contribute to approximately 3 percent of India’s GDP.

• Growing E-Commerce Platforms– E-commerce platforms are making it easier for consumers to search and buy better options for alcohol and it is anticipated to surge the growth of the global ready-to-drink (RTD) alcohol beverages market. More than two Billion people across the globe purchased online goods and services in the year 2020

• Surging Adoption of Low Alcohol Beverages–Consumers across the globe are shifting towards healthy options and it is projected to boost the growth of the global ready-to-drink (RTD) alcohol beverages market. According to the World Health Organization, nearly 3 million people die every year owing to the harmful use of alcohol.

• Rising Hectic Lifestyle of Consumers- Nowadays, consumers are more bend towards ready-to-eat and drink products owing to their hectic lifestyle. Hence, it is expected to increase the growth of the global ready-to-drink (RTD) alcohol beverages market. More than 40 percent of adults in the United States consider stress and busy lives to stop them from eating healthily.

Challenges

• High Cost of the Ready to Drink Alcohol Beverages

• Excessive Intake Causes Health Problems

• Slow Shift from Traditional Alcohol Beverages – Traditional alcoholic beverages represent the traditional social life and culture of specific communities. Moreover, some of these alcoholic beverages are also known for their therapeutic and nutritional values which makes the shift from traditional alcoholic beverages slow.

The global ready to drink (RTD) alcohol beverages market is segmented and analyzed for demand and supply by parent segment name into hypermarkets & supermarkets, specialty stores, and other distribution channels. Among these, the hypermarkets & supermarkets segment is anticipated to hold the largest share over the forecast period in the global ready to drink (RTD) alcohol beverages market owing to the consumers’ preferences for buying grocery products from supermarkets, and the increasing number of hypermarkets & supermarkets across the globe. The availability of varied and standard goods, lower prices and higher profits, no bad debts, and more are encouraging the larger presence of supermarkets and hypermarkets. For instance, the number of grocery stores increased to 87,141 in the United Kingdom in the year 2018.

Global Ready-to-Drink (RTD) Alcohol Beverages Market Regional Synopsis

The North American ready to drink (RTD) alcohol beverages market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2035 on the back of rising demand for low-content alcohol beverages, an increasing number of bars & nightclubs, shifting consumer preferences to ready-to-go products, and surging disposable income in the region. Night clubs, bars, and dance floors with DJ performances are considered lucrative opportunities for attracting most of the nightlife in the U.S. For instance, there are more than 70,000 bars & nightclubs’ businesses in the year 2022 in the United States.

Market Segmentation

Our in-depth analysis of the global ready to drink (RTD) alcohol beverages market includes the following segments:

Customize this Report: Request Customization

Key Companies Dominating the Global Ready-to-Drink (RTD) Alcohol Beverages Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global ready to drink (RTD) alcohol beverages market that is included in our report are Anheuser-Busch InBev NV, Bacardi Limited, Carlsberg Breweries A/S, Suntory Holdings Limited, Brown-Forman, Heineken N.V., Diageo plc., Boston Beer Company, Manchester Drinks, Loverboy, Carlsberg A/S, Nauti Seltzer, Oskar Blues, Truly Hard Seltzer Beverage Company, LLC, and others.

Global Ready-to-Drink (RTD) Alcohol Beverages Market: Latest Developments

• 29th March Bicardi: Bicardi has launched bar-quality cocktails which are ready to be consumed in 30 seconds, called Tails Cocktails. This new range of premium batched cocktails from TAILS can be enjoyed by consumers from the comfort of their homes.

• 8th April 2022 Carlsberg: Brooklyn Pilsner (4.6% ABV) has been launched by Brooklyn Brewery an undertaking of the Carlsberg group. It is a bright golden, premium lager that layers clean malts with a balanced wave of bright hops, and an instantly refreshing finish. It offers light toasty flavors and spicy, subtle citrus hop notes.

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

• North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
• Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

.