Global Oatmeal Industry Report By Distribution Channel (Super/HyperMarket, Convenience), By Form (Regular, Powder), and By Product Type (Whole grain oats, Steel Cut Oats ) - Market Forecast and Size Analysis 2019-2025

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  • Published Date:
    24 Feb 2020
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    FMCG & Food
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Impact Analysis on the Growth of Market

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Global Oatmeal Industry Report was valued at USD 2 Billion in the year 2017. Global Oatmeal Industry is further estimated to grow at a CAGR of 3.6% from 2019 to reach USD 2.60 Billion by the year 2025. The North America region holds the highest Industry share in 2017 and the Asia Pacific is considered as the fastest growing Industry in the forecasted period. At the country level, China is projected to grow strongly in the coming years due to increasing rate of population.

Major market players in Oatmeal Industry are Quaker Oats Company, Kellog NA Co., General Mills Inc., Baggry’s India Ltd., Nestle, Dr. Mc Doughall’s Right Foods, McCann’s Irish Oats, Abbott, Conagra Brand, Associated British Foods plc, and brief overview of 9 companies is also provided in the report. Rising research and development expenses to cater changing demand of end users. Similarly, growth strategies such as acquisition, merger and expansion of the distribution network were few techniques adopted by most of Tier 1 and Tier 2 manufacturers in recent years.

SWOT Analysis of Oatmeal Industry:
Increasing preference for healthy meals
Nutritional benefits
Easy to cook
Availability of substitutes
High cost
Availability of different flavors
Use in the cosmetic industry. For e.g. Talcum
Surge in demand for convenience food
Intense competition among the producers.

The Global Oatmeal Industry is segmented into three parts By Product Type, Distribution Channel, Form, and Region. The Product Type is divided into whole grain oats, regular rolled oats and steel cut oats in which regular rolled oats, contributes to the highest Industry share as they contain pre-cooked oats and can be quickly prepared by adding hot milk or water. The Distribution Channel is divided into supermarket, convenience/ departmental stores, specialty stores and others in which supermarket segment, have the highest share in the Industry as it offers the wide variety of oatmeal products and discounts. The Form segment is divided into regular/flakes, powder/flour, bar and others in which regular/flakes oats hold the highest Industry share.

Oatmeal Industry Segmentation:
By Form
• Regular/Flakes
• Powder/Flour
• Bar
• Others

By Product Type
• Whole grain oats
• Steel Cut Oats
• Regular rolled oats

By Distribution Channel
• Supermarket
• Convenience/Departmental stores
• Specialty stores
• Others

By Region
North America
• Canada
• Germany
• U.K.
• France
• Italy
• Rest of Europe
• China
• India
• Japan
• Rest of Asia-Pacific
• Latin America
• Middle East & Africa

1. Introduction
1.1 Industry Vision
1.2 Limitations
1.3 Stakeholders
2. Research Methodology
2.1. Research Process
2.1.1. Secondary Research Key Data from Secondary Research
2.1.2. Primary Research Key Data from Primary Research Breakdowns of Primary Interviews
2.2. Industry Size Estimation
2.2.1. Bottoms-Up Approach
2.2.2. Top-Down Approach
2.2.3. Annual Revenue Process
2.3. Data Triangulation
2.4. Research Assumptions
2.4.1. Assumption
3. Executive Summary
4. Industry Overview
4.1. Introduction
4.2. Strength
4.3. Weakness
4.4. Opportunities
4.5. Threats
4.6. Regulations
4.7. Supply Chain/Value Chain Analysis
4.8. Patent & Standards
5. Industry Trends
5.1. Introduction
5.2. Porter’s Five Forces Analysis
5.2.1. Threat of New Entrants
5.2.2. Threat of Substitutes
5.2.3. Bargaining Power of Buyers
5.2.4. Bargaining Power of Suppliers
5.2.5. Intensity of Competitive Rivalry
6. Oatmeal Industry, By Product Type
6.1 Whole wheat grains
6.2 Steel grains
6.3 Regular rolled oats
7. Oatmeal Industry, By Distribution Channel
7.1 Super/HyperIndustry
7.2 Convenience/Departmental stores
7.3 Specialty stores
7.4 Others
8. Oatmeal Industry, By Form
8.1 Regular/Flakes
8.2 Powder/Flour
8.3 Bar
8.4 Others
9 Geographical Analysis
9.1. Introduction
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. RoE
9.4. Asia Pacific
9.4.1. China
9.4.2. Japan
9.4.3. India
9.4.4. RoAPAC
9.5. RoW
9.5.1. Latin America Brazil Argentina Rest of Latin America
9.5.2. Middle East and Africa
10. Company Profiles
10.1 Quaker Oats Company
10.1.1 Company Overview
10.1.2 Financial Overview
10.1.3 Product Overview
10.1.4 Current Development
10.2 Kellog NA Co.
10.3 General Mills, Inc
10.4 Baggry’s India Ltd.
10.5 Nestle
10.6 Dr. Mc Doughall’s Right Foods
10.7 McCann’s Irish Oats
10.10 Abbott
10.10 Conagra Brand
10.10 Associated British Foods Plc
11. Competitive Analysis
11.1. Introduction
11.2. Industry Positioning of Key Players
11.3 Competitive Strategies Adopted by Leading Players
11.3.1. Investments & Expansions
11.3.2. New Product Launches
11.3.3. Mergers & Acquisitions
11.3.4. Agreements, Joint Ventures, and Partnerships
12. Appendix
12.1. Questionnaire
12.2. Available Customizations
12.3. Upcoming Events (Trade Fair, Exhibitions, Conferences)
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