Learning Analytics Market Segmentation by Component {Software, and Services (Managed, and Professional Services)}; by Deployment Model (On-premises, and Cloud); by Application (People Acquisition & Retention, Curriculum Development & Intervention, Performance Management, and Others) by Analytics Type (Predictive, Prescriptive, and Descriptive Analytics); and by End Users {Academic (K-12, and Higher Education), and Enterprise (SMEs and Large Enterprises)}-Global Demand Analysis & Opportunity Outlook 2031

Global Learning Analytics Market Highlights Over 2022 - 2031

The global learning analytics market garnered an approximate revenue figure of USD 4.8 billion in the year 2021 and is expected to show a significant growth by the end of year 2031 by growing at a CAGR of ~22% over the forecast period, i.e., 2022 – 2031. The growth of the market can be primarily attributed to the growing student population and increasing technological investments among education institutes. As per the data sourced from the U.S Department of Commerce, in the year 2017, 76.4 million students enrolled in school in the U.S. Besides, the rising popularity in use of e-learning and mobile learning applications, as well as growing awareness regarding learning analytics are anticipated to influence the market the growth. Additionally, extensive initiatives taken by government to promote and spread awareness about e-learning, along with digitalizing the education sector are expected to play a major role in the growth of the market. Moreover, with the development of information and communication technology (ICT) in the education sector, e-books, animations, graphics, models, online video-based micro-courses quizzes, games, and e-notes are making learning more accessible, which in turn, is projected to add in the market growth.

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Learning analytics in literal refers to the collection and analysis of data about learners and their surroundings for the goal of understanding and improving learning outcomes. Learning analytics data can boost productivity and efficiency by providing up-to-date information, allowing effective respond to any educational issues. This ensures that resources and funds are used to their full potential in order to improve outcomes. Although the advent of COVID-19 pandemic has negatively hit many industries across the globe, the market for technology in education and learning sector has rather flourished. As a result of protocols suggested by the government, social distancing is one of the major means of barring the spread of coronavirus (SARS-CoV-2), the virus that causes COVID-19. This has encouraged the e-learning method by providing remote access to lectures and classes making the learning process suitable for students and professionals.

The global learning analytics market is segmented based on component, deployment model, application, analytics type, and by end users. On the basis of component, the market is further segmented into software and service. Out of the two, the software segment accounted for the largest market share in value in the year 2021 and is estimated to grow at a higher CAGR during the forecast period. The growth of the segment can be mainly associated with the growing implementation of software solutions among academic institutions in order to monitor student’s and educator’s performance. Moreover, the growing engagement of learning analytics software and developing technologies are expected to boost the growth of the segment.

Global Learning Analytics Market Regional Synopsis

Regionally, the global learning analytics market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa region. The market in North America region witnessed a significant growth in the year 2021 and is expected to account for the largest market size during the forecast period. The growth of the market can be attributed to the increasing technological advancements among academic institutes and constant presence of analytics vendor. Moreover, the developed institutional infrastructure along with progressing technology is expected to fuel the market growth in the region. According to the National Center for Education Statistics, 98,469 public educational institutions were reported in the U.S in the year 2017-18. On the other hand, the market in Asia Pacific is also expected to grow with modest CAGR over the forecast period on the back of increasing implementation of e-learning tools across educational institutes in countries such as India, China, and Japan. Additionally, the growing student population in the region and government initiatives to spread awareness about e-learning are expected to boost the market growth.

Market Segmentation

Our in-depth analysis of the global learning analytics market includes the following segments:

By Component

• Software

• Services

• Managed Services

• Professional Services

By Deployment Model

• On-premises

• Cloud

By Application:

• People Acquisition & Retention

• Curriculum Development & Intervention

• Performance Management

• Budget & Finance Management

• Operations Management

• Others

By Analytics Type

• Predictive Analytics

• Prescriptive Analytics

• Descriptive Analytics

By End Users

• Academic

• K-12

• Higher Education

• Enterprise

• SMEs

• Large Enterprises

Growth Drivers and Challenges Impacting the Growth of the Global Learning Analytics Market

Growth Drivers

• Development of ICT in education sector

• Rising awareness about e-learning

• Supportive initiatives by government

• Growing student population

Challenges

• Lack of skilled resources and professionals to supervise learning analytics

• Poor internet quality in several developing countries

• Concern regarding data privacy and security

Key Companies Dominating the Global Learning Analytics Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global learning analytics market that are included in our report are TABLEAU SOFTWARE, LLC., TIBCO Software Inc., IBM, SAP Deutschland SE & Co. KG, iSpring Solutions Inc., Microsoft, G-Cube, ALTERYX, INC., InetSoft Technology Corp., and PowerSchool Group LLC among others.

Latest Developments in the Global Market:

• 02 September 2021: TABLEAU SOFTWARE, LLC. launched a new data analytics platform capability which aims at helping customers with digital transformation within an organization by providing trusted and governed data.

• 23 May 2019: Leading vendor of e-learning tools, iSpring Solutions Inc. announced an update called “iSpring Free” for its learning authoring tool. The goal of the update is to help with the launching of e-learning by offering quality digital courses and assessments.

Key Reasons to Buy Our Report

• The report covers detailed analysis comprising market share attained by each market segment and its sub-segments.

• It covers market dynamics including growth drivers, trends, potential opportunities, price trend analysis and challenges that impact market growth.

• The report includes detailed company profiles of the major players dominating the market.

• We use effective research methodologies to calculate the market numbers and provide value-added assessment for overall growth.

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Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

• North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
• Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

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