Impact analysis of COVID-19 on Market of Spirits in Germany

  • Product Code:
    RP-ID-10336260
  • Published Date:
    25 Sep 2020
  • Region:
    Global
  • Pages:
    38
  • Category:
    FMCG & Food
  • Publisher:
    Pub-ID-36

Impact Analysis on the Growth of Market

Activating Probable Propositions Amidst COVID-19 Crisis

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Volume sales only recorded a marginal increase in 2019, as consumers rising awareness of health and wellbeing resulted in low consumption levels. This was partnered with a high level of maturity of many traditional spirits, and the struggling performance of traditional bars and pubs in Germany. In light of changing consumer behaviour and the increasing mindful drinking trend, spirits was experiencing a transformation. Many consumers are finding more reasons to not indulge in strong spirits. This...

Euromonitor International's Spirits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Spirits in Germany
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Volume sales only marginally increase in 2019, as spirits face the threat of healthy living and consumers changing lifestyles
Campari Deutschland GmbH takes the lead in volume sales for 2019, as the whiskey trend supports growth for Jim Bean and Jack Daniel’s, while private label struggles
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2019
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2014-2019
Table 2 Sales of Spirits by Category: Total Value 2014-2019
Table 3 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 10 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 12 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 13 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 15 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 16 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 17 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 18 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 19 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
A rise in health-conscious consumers challenges the sales of alcoholic drinks in 2019; however, popular spirits, RTDs and cider/perry drive growth
Radeberger Gruppe KG retains its leading position in 2019, as players Campari and Pernod-Ricard battle for the top spot in spirits
On-trade volume growth is set to recover across the forecast period, whereas off-trade volume growth is challenged by price and health-conscious behaviour
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 3 Research Sources
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