Tokenization Market Analysis by Organization Size (Small & Medium Enterprises, and Large Enterprises); by Vertical (BFSI, Healthcare, IT & Telecommunication, Energy & Utilities, Retail & E-Commerce, and Others); by Application (Payment Security, and User Authentication); and by Deployment Mode (On-Premise, and Cloud)-Global Supply & Demand Analysis & Opportunity Outlook 2023-2033

  • Product Code:
  • Published Date:
    6 Dec 2022
  • Region:
  • Category:
    ICT & Telecom
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Impact Analysis on the Growth of Market

Inflation and Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.



The Research Report is Updated with 2022 Base Year, 2023 Estimated year and Forecast till 2035 with Market Insights.

With the dip in global production, the GDP has contracted in 2020 and impacted the market across the world. Upon placing a Sample Request, you will receive an updated report with 2022 as base year, 2023 as estimated year and forecast to 2035. This will have market drivers, recovery rate in the market, insights and competitive analysis.

Market Overview:

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Tokenization Market Scope Report


 Base Year 


Forecast Year




Base Year Market Size (2022)

 ~ USD 2.0 Billion

Forecast Year Market Size (2033)

~ USD XX.X Billion

Global Tokenization Market Highlights Over 2023 - 2033

The global tokenization market is estimated to garner a significant revenue by the end of 2033 by growing at a CAGR of ~20% over the forecast period, i.e., 2023 – 2033. Further, the market generated a revenue of USD 2.0 Billion in the year 2022. The growth of the market can be attributed to the rising number of financial frauds. For instance, the number of bank fraud cases accounted for more than 8,500 in the year 2020 across India.






Tokenization refers to the process of exchanging sensitive data for non-sensitive data known as "tokens" that can be used in a database or internal system without bringing it under the scope of the database or internal system. It is more than just a security technology as it helps in creating smooth payment experiences and satisfied customers.  Moreover, rising digital payments is expected to boost the growth of the global tokenization market. Moreover, tokenization is used in the banking system to replace credit, debit, and prepaid card details with a unique set of characters for safe transactions. Therefore, rising digital payments are anticipated to boost the growth of the global tokenization market. As per the World Bank, the share in developing economies grew from 35 per cent in 2014 to 57 per cent in 2021 for digital payments across the globe.

Global Tokenization Market: Growth Drivers and Challenges

Growth Drivers

  • Growing Need for Reduction of Data Breaches– Tokenization is used to protect organizations from the financial impacts of data theft, and reduce the actual storage cards numbers in the payment accepting machine. Hence, it is projected to drive the growth of the global tokenization market. In the United States, there was more than 1,200 data breaches in the year 2018.

  •  Increasing Smartphone Users– There are more than 6 Billions number of smartphone users in the year 2020.

  • Surging Adoption of Internet – According to the World Bank, the individuals using internet has increased from 29 per cent in 2010 to 60 per cent in 2020.

  • Rising Security Concerns Related to the Digitalization of Sensitive Data– More than 55 per cent of organizations around the world are prioritizing digital transformation in the year 2021.


  • Complexity in the Implementation of Tokenization

  • Lack of Awareness Among People

  • Lack of Skilled Workers in Adoption Process

The global tokenization market is segmented and analyzed for demand and supply by vertical into BFSI, healthcare, IT & telecommunication, energy & utilities, retail & e-commerce, and others. Out of these, the retail & e-commerce segment is anticipated to hold the largest share over the forecast period owing to the increasing volume of transactions for online shopping. For instance, there are more than 2 Billion online shoppers around the globe in the year 2022.

Global Tokenization Market Regional Synopsis

Regionally, the global tokenization market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in the Asia Pacific region is projected to hold the largest market share by the end of 2033 on the back of growing adoption of tokenization solutions, and increasing penetration of smartphone and internet users. For instance, the percentage of the population using internet has increased from 1 per cent in 2000 to 43 per cent in 2020.

Market Segmentation

Our in-depth analysis of the global tokenization market includes the following segments:

By Organization Size

  • Small & Medium Enterprises

  • Large Enterprises

By Vertical

  • BFSI

  • Healthcare

  • IT & Telecommunication

  • Energy & Utilities

  • Retail & E-Commerce

  • Others

By Application

  • Payment Security

  • User Authentication

By Deployment Mode

  • Cloud

  • On-Premise

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Key Companies Dominating the Global Tokenization Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global tokenization market that are included in our report are Micro Focus, Fiserv, Inc., Visa Inc., Mastercard International Incorporated, American Express Company, Thales, CardConnect, FIS, Futurex, Lookout, Inc., and others.

Global Tokenization Market: Latest Developments

  • April, 2022: Fiserv, Inc., announced the complete acquisition of Finxact in order to accelerate the ability for fintechs and financial institutions for delivering differentiated digital banking experiences to their customers.

  • September, 2021: Mastercard International Incorporated announced the acquisition of Aiia in order to expand its open bank reach.

Key Reasons to Buy Our Report

  • The report covers detailed analysis comprising market share attained by each market segment and its sub-segments.

  • It covers market dynamics including growth drivers, trends, potential opportunities, price trend analysis and challenges that impact the market growth.

  • The report includes detailed company profiles of the major players dominating the market.

  • We use effective research methodologies to calculate the market numbers and provide value-added assessment for overall growth.

  • We provide customized reports as per the clients’ requirement helping them to see possible and unexpected challenges and unforeseen opportunities in order to help them reach their goal.  

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

  • North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook



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  1. Micro Focus 
  2. Fiserv Inc.
  3. Visa Inc. 
  4. Mastercard International Incorporated 
  5. American Express Company 
  6. Thales 
  7. CardConnect 
  8. FIS 
  9. Futurex 
  10. Lookout Inc. 
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