Fortified Food Market SHARE, TREND, OPPORTUNITY AND FORECAST

Fortified foods are those foods which are more enriched of vitamins and minerals. Fortification refers to the process which intentionally increases the content of a necessary micronutrient by adding vitamins and minerals to the food. The food fortification need has been identified at various levels in the global economies starting from consumption in homes to government initiatives.

As a result, global fortified food and beverage market is anticipated to expand at a compound annual growth rate (CAGR) of 10.5% over the forecasted period i.e. 2015-2019

Market Segmentation

By Food Types

Based on food type, Global fortified food market is segment as follows:

Milk Products
Cereals and Cereal Based Products
Confectionaries
Infant Formulas
Fats and Oils
Others Includes Tea
By Basic Nutrients

Based on basic nutrients, Global fortified food market is segment as follows:

Vitamin

vitamin A
Vitamin C
vitamin D
others
Minerals

Zinc
Iron
Copper
Selenium
Folic acid
Docosahexaenoic acid (DHA)
Others
By Region

Based on region, Global fortified food market is segment as follows:

North America (United States, Canada), Market size, Y-O-Y growth Market size, Y-O-Y growth & Opportunity Analysis, Future forecast & Opportunity Analysis
Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
Growth Drivers and challenges

Rising health consciousness among consumers, increasing personal disposable income in emerging economies, some programs aimed at exterminating malnutrition etc. are few of the main growth drivers of the global fortified food market in the near future.

In addition, increasing awareness about a healthy lifestyle and now days people are eating ready to eat foods in daily busy schedules can also be a growth driver for the global fortified food market in the upcoming future.

The foremost factor which restraints the growth of global fortified market is the license grant, supervisory problems created by food safety department and health risk associated with addition of few minerals or vitamins in excess in the food industries worldwide.

Furthermore, high cost of fortifies foods is expected to restrain the global fortified market during the forecasted period i.e. 2015-2021.

Market Size and Forecast

In 2013, Asia-Pacific dominated the global fortified food market followed by Europe. Further, on the back of myopia in adults and other diseases, Asia-Pacific fortified food market is further projected to maintain its dominance in near future.

Further, strong reasons like government initiatives, rising awareness about fortified food and benefits brought by it etc. are projected to excel the North America fortified food market over the forecast period.

Key Players

The key players of the global fortified food market are as follows:

Nestle SA
Kellogg Co.
Dean Foods
Unilever
RFM CORPORATION

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

• North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
• Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

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