E-Pharmacy Market in India 2020

  • Product Code:
    RP-ID-10346823
  • Published Date:
    17 Jul 2021
  • Region:
    Global
  • Pages:
    71
  • Category:
    Healthcare & Pharmaceuticals
  • Publisher:
    Pub-ID-13

Impact Analysis on the Growth of Market

Activating Probable Propositions Amidst COVID-19 Crisis

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The Research Report is Updated with 2020 Base Year, 2021 Estimated year and Forecast till 2030 with Market Insights.


With the dip in global production, the GDP has contracted in 2020 and impacted the market across the world. Upon placing a Sample Request, you will receive an updated report with 2020 as base year, 2021 as estimated year and forecast to 2030. This will have market drivers, recovery rate in the market, insights and competitive analysis.



Market Overview:

The traditional pharmacy retailing system face challenges such as counterfeit medicines, poor inventory management, limited brand tracking, and lack of documentation. E-pharmacy emerged as a safe and convenient interface that can address these issues and offer better customer experience. In terms of revenue, the e-pharmacy market in India was valued at INR 35.21 Bn in 2019, and is estimated to reach INR 313.80 Bn by 2025, expanding at a compound annual growth rate (CAGR) of ~43.98% during the 2020-2025 period.
Segment insights:
The e-pharmacy market in India is categorized into two segments chronic therapy and acute therapy. The market is dominated by the chronic therapy segment, which accounted for ~65% share of the overall revenue in 2019. Acute therapy is anticipated to be the fastest-growing segment, expanding at a CAGR of 49.74% during the 2020-2025 period.
Consumers with chronic ailments such as cardiovascular diseases and diabetes require to procure medications frequently to pursue their long-term treatment procedure. They consider e-pharmacy as a preferred platform for purchase medicines, owing to improved accessibility, attractive discounts, and value-added services such as treatment plan and adherence management.
Market insights:
The e-pharmacy market in India has gained significant traction over the past two to three years; the key enablers for its momentous growth include increased penetration of the internet, rapid growth of smartphone ownership, prevalence of lifestyle disease, and government initiatives. However, the market experiences considerable challenges due to the lack of stringent regulations, concerns regarding data security, and bottlenecks in last-mile delivery.
The immense growth potential of the India e-pharmacy market has attracted the entry of various health-tech start-ups, leading e-commerce companies, and traditional brick-and-mortar pharmacies in the market space. In 2020, the market witnessed the entry of leading players such as Amazon, Flipkart, and Reliance. In August 2020, Reliance Retail Ventures Limited (RRVL) stepped into the market through the acquisition of the e-pharmacy player, Netmeds. In the same month, two key e-pharmacy companies, PharmEasy and Medlife announced their merger. The entry of established companies with strong e-commerce capabilities, coupled with the consolidation trends is likely to intensify the market rivalry.

Impact of COVID-19:
The pandemic has emphasized the importance of e-pharmacies among its stakeholders, including sellers, consumers, medical professionals, and regulators. Consumer behavior has changed drastically during the critical period; the market witnessed rapid adoption among geriatric populations and consumers in non-metro areas. E-pharmacy companies have sharpened their business strategies to seize the growth opportunity. Partnership with hyperlocal stores, adopting a hybrid business model, and strengthening logistics and technology infrastructure are the key strategies implemented by market players.
Companies covered
• Apollo Pharmacies Limited
• Medlife
• MedPlus Health Services Private Limited
• Netmeds Marketplace Limited
• 1mg
• 91Streets Media Technologies Private Limited (PharmEasy)
• Healthkart
• mCHEMIST Global Private Limited
• Medsonway Solutions Pvt Ltd
• Truemeds


Geography Analysis:


The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

  • North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

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• Apollo Pharmacies Limited
• Medlife
• MedPlus Health Services Private Limited
• Netmeds Marketplace Limited
• 1mg
• 91Streets Media Technologies Private Limited (PharmEasy)
• Healthkart
• mCHEMIST Global Private Limited
• Medsonway Solutions Pvt Ltd
• Truemeds
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