Deodorants in China

  • Product Code:
    RP-ID-10328036
  • Published Date:
    31 Jul 2020
  • Region:
    Global
  • Pages:
    23
  • Category:
    FMCG & Food
  • Publisher:
    Pub-ID-36

Impact Analysis on the Growth of Market

Activating Probable Propositions Amidst COVID-19 Crisis

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Deodorants are a tough sell in China due to cultural and biological differences between China and Western countries. While in the West sweating in a social context is stigmatised, the Chinese generally take a much more positive attitude towards it. In China, perspiration is perceived to provide a range of benefits, including boosting immunity, enhancing memory, rejuvenating skin and detoxing. To many Chinese, sweating is a natural part of the metabolism and should not be blocked. Moreover, China...

Euromonitor International's Deodorants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Deodorants in China
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Deodorants remains a niche area in 2019 due to biological and cultural factors
Deodorant sprays most popular format in 2019 offering several benefits
Nivea takes the lead thanks in part to the positive perception of the brand
2020 AND BEYOND
COVID-19 impact
Affected products within deodorants
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2014-2019
Table 2 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Deodorants: % Value 2015-2019
Table 5 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 6 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
E-commerce a key driver of growth in beauty and personal care in 2019
Competitive landscape intensifies as domestic players make significant inroads
A young and engaged audience offers strong potential for the future of beauty and personal care in China
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
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