Customer Intelligence Market, Solutions [Web Analytics, Social Media Analytics, Voice Analytics, Mobile Analytics], Services, Deployment, Industry Verticals, Regions, and Vendor Profiling - Global Market Drivers, Opportunities, Trends, and Forecasts, 2015-2020

  • Product Code:
    RP-ID-10077892
  • Published Date:
    Mar 2019
  • Region:
    Global
  • Pages:
    128
  • Category:
    ICT & Telecom
  • Publisher:
    Infoholic Research
Customer intelligence is the type of BI used for collection of the customer data and analyze it. It is an emerging technology for better understanding of the customer experience insights. It also offers organizations with financially accountable view of their customer information. It helps organizations in understanding their top customers with their improving financial performance. Businesses are using CI as a method to understand what their customers are doing and why. Nowadays, CI solutions are integrated with CRM software for better tracking and give consolidated results.

The customer intelligence market is expected to have a CAGR of 20.4% during the period 2015-2020, mainly driven by adoption of vertical specific solution across end users. Telecom and retail segment are the major end-user of the CI solution as they invest a lot in understanding their customers. The global customer intelligence region market is analyzed by six regions - North America, Western Europe, Asia-Pacific, Central Eastern Europe (CEE), Middle East & Africa and Latin America. North America is the most matured markets owing to its extensive infrastructure and the number of companies investing in the market.

One of the major trend in the market is a swift transition from multi-channel customer engagement in Omni-channel customer engagement. The customer's entire journey is tracked across all channels in order to create a consistent, enhanced customer experience. With the emergence of technologies like big data, advanced analytics, which analyses information from multichannel (web, mobile applications, social media, Voice over customer) in real-time to produce customized offers in a split of a second. However, the lack of professionals to understand the technology and use the customer data will impact the growth of the market in the developing regions.

The organizations adopt a customer intelligence solution to increase revenue share, attract new customers, increase customer retention and modify or introduce new products, optimize operations. Major capabilities of customer intelligence solution are predictive analytics, decision management, real-time scoring, customer engagement, cross-campaign optimization, customer lifetime value segmentation. Some of the major market players include IBM, Oracle, Qilk, SAS, SAP, and Tableau.
Table of Contents
1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 TAM & SAM
3.2 Related Markets
4 Market Outlook
4.1 Market Overview
4.2 Market Segmentation
4.3 Market Trends & Impacts
4.4 Porters Five Forces
5 Market Characteristics
5.1 Evolution
5.2 Architecture
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Customer Centric Market
5.3.1.2 Social Media Revolution
5.3.1.3 Identifying Market Trends
5.3.2 Restrains
5.3.2.1 Lack of in House Expertise
5.3.2.2 Realization of ROI may not be Immediate
5.3.3 Opportunities
5.3.3.1 Explore into New Markets
5.3.3.2 Cross Sell & Up Sell
5.3.3.3 Marketing Optimizing
5.3.4 DRO - Impact Analysis
6 Product Type: Market Size & Analysis
6.1 Overview
6.2 Solution
6.2.1 Web Analytics
6.2.2 Social Media Analytics
6.2.3 Voice Analytics
6.2.4 Mobile Analytics
6.2.5 Others
6.3 Services
6.3.1 Consulting
6.3.2 Integration
6.3.3 Maintenance
7 Deployment: Market Size & Analysis
7.1 Overview
7.2 On-Premise
7.3 On-Cloud
8 Verticals : Market Size & Analysis
8.1 Overview
8.2 Telecom
8.2.1 Overview
8.2.2 Challenges
8.2.3 Customer Intelligence Impact
8.2.4 Market Size & Analysis
8.3 BFSI
8.3.1 Overview
8.3.2 Challenges
8.3.3 Customer Intelligence Impact
8.3.4 Market Size & Analysis
8.4 Retail
8.4.1 Overview
8.4.2 Challenges
8.4.3 Customer Intelligence Impact
8.4.4 Market Size & Analysis
8.5 Manufacturing
8.5.1 Overview
8.5.2 Challenges
8.5.3 Customer Intelligence Impact
8.5.4 Market Size & Analysis
8.6 Healthcare & Life Sciences
8.6.1 Overview
8.6.2 Challenges
8.6.3 Customer Intelligence Impact
8.6.4 Market Size & Analysis
8.7 Media & Entertainment
8.7.1 Overview
8.7.2 Challenges
8.7.3 Customer Intelligence Impact
8.7.4 Market Size & Analysis
8.8 Travel and Tourism
8.8.1 Overview
8.8.2 Challenges
8.8.3 Customer Intelligence Impact
8.8.4 Market Size & Analysis
8.9 Utilities
8.9.1 Overview
8.9.2 Challenges
8.9.3 Customer Intelligence Impact
8.9.4 Market Size & Analysis
8.10 Others
8.10.1 Overview
9 Regions: Market Size & Analysis
9.1 Overview
9.2 North America
9.2.1 Market Size & Analysis
9.3 Western Europe
9.3.1 Market Size & Analysis
9.4 APEJ
9.4.1 Market Size & Analysis
9.5 CEE
9.5.1 Market Size & Analysis
9.6 MEA
9.6.1 Market Size & Analysis
9.7 Latin America
9.7.1 Market Size & Analysis
10 Vendor Profiles: Market Size & Analysis
10.1 SAS Institute Inc.
10.1.1 Overview
10.1.2 Financial Health
10.1.3 Business Units
10.1.3.1 Overall
10.1.3.2 Market Specific
10.1.4 SWOT Analysis
10.1.5 Key Business Priorities
10.1.6 Business Strategy & Views
10.2 Open Text Corporation
10.2.1 Overview
10.2.2 Financial Health
10.2.3 Business Units
10.2.3.1 Overall
10.2.3.2 Market Specific
10.2.4 SWOT Analysis
10.2.5 Key Business Priorities
10.2.6 Business Strategy & Views
10.3 Qlik International AB
10.3.1 Overview
10.3.2 Financial Health
10.3.3 Business Units
10.3.3.1 Overall
10.3.3.2 Market Specific
10.3.4 SWOT Analysis
10.3.5 Key Business Priorities
10.3.6 Business Strategy & Views
10.4 Verint Systems
10.4.1 Overview
10.4.2 Financial Health
10.4.3 Business Units
10.4.3.1 Overall
10.4.3.2 Market Specific
10.4.4 SWOT Analysis
10.4.5 Key Business Priorities
10.4.6 Business Strategy & Views
10.5 Tableau Software
10.5.1 Overview
10.5.2 Financial Health
10.5.3 Business Units
10.5.3.1 Overall
10.5.3.2 Market Specific
10.5.4 SWOT Analysis
10.5.5 Key Business Priorities
10.5.6 Business Strategy & Views
10.6 FICO
10.6.1 Overview
10.6.2 Financial Health
10.6.3 Business Units
10.6.3.1 Overall
10.6.3.2 Market Specific
10.6.4 SWOT Analysis
10.6.5 Key Business Priorities
10.6.6 Business Strategy & Views
10.7 Information Builders Inc.
10.7.1 Overview
10.7.2 Business Units
10.7.2.1 Overall
10.7.2.2 Market Specific
10.7.3 SWOT Analysis
10.7.4 Key Business Priorities
10.7.5 Business Strategy & Views
10.8 Angoss Software Corp
10.8.1 Overview
10.8.2 Business Units
10.8.2.1 Overall
10.8.2.2 Market Specific
10.8.3 SWOT Analysis
10.8.4 Business Strategy & Views
11 Global Generalist
11.1 IBM
11.1.1 Overview
11.1.2 Key Offerings
11.1.3 Objectives and Progress
11.2 SAP
11.2.1 Overview
11.2.2 Key Offerings
11.2.3 Objectives and Progress
11.3 ORACLE
11.3.1 Overview
11.3.2 Key Offerings
11.3.3 Objectives and Progress
11.4 Microsoft Corporation
11.4.1 Overview
11.4.2 Key Offerings
11.4.3 Objectives and Progress
12 Competitive Landscape
12.1 Competitor Comparison Analysis
12.1.1 Solution Analysis by Verticals
12.1.2 Solution Analysis by Regions
12.2 Mergers & Acquisitions (M&A)
Annexure
Acronyms

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SAS Institute Inc.
Open Text Corporation
Qlik International AB
Verint Systems
Tableau Software
FICO
Information Builders Inc
Angoss Software Corp
IBM
SAP
ORACLE
Microsoft Corporation
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