Contextual Advertising Market Analysis by Verticals (Healthcare, automobiles, IT & Telecom, Consumer Goods, BFSI, and Others); by Type (Location, and Activity-Based Advertising); and by Deployment (Desktops, Digital Billboards, Mobile Devices, and Others)-Global Supply & Demand Analysis & Opportunity Outlook 2022-2031
6 Sep 2022
ICT & Telecom
Impact Analysis on the Growth of Market
Inflation and Looming Recession to Haunt Businesses:
In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022...
The Research Report is Updated with 2021 Base Year, 2022 Estimated year and Forecast till 2031 with Market Insights.
With the dip in global production, the GDP has contracted in 2020 and impacted the market across the world. Upon placing a Sample Request, you will receive an updated report with 2021 as base year, 2022 as estimated year and forecast to 2031. This will have market drivers, recovery rate in the market, insights and competitive analysis.
Global Contextual Advertising Market Size, Forecast, and Trend Highlights Over 2022 - 2031
The global contextual advertising market is estimated to garner a notable revenue by the end of 2031 by growing at a CAGR of ~18% over the forecast period, i.e., 2022 – 2031. Further, the market generated a revenue of ~USD 211.0 billion in the year 2021. The growth of the market can be attributed to the increasing spending on marketing by the brands. For instance, more than USD 284 billion has been invested in promotional activities in the year 2021 in the United States.
Contextual advertising is a computer-assisted process that matches a promotional message with relevant digital content. Moreover, its algorithms select advertisements based on keywords and other metadata included in the content. The major types of contextual advertising are divided on the basis of deployment in desktops, digital billboards, mobile devices, and others. Furthermore, an increasing social media trend among people is anticipated to boost the growth of the global contextual advertising market. Nearly 60 percent of the people across the globe uses social media in the beginning of the year 2022.
Global Contextual Advertising Market: Growth Drivers and Challenges
Increasing Internet Penetration in Developing Countries– There has been a growing number of people using the internet in developing countries owing to the gradual increase in the quality of life. Therefore, it is anticipated to drive the growth of the global contextual advertising market. According to the World Bank, the total percent of the population in low and middle-income countries using the internet grew from 33 percent in 2015 to 54 percent in 54 percent.
High Adoption of Online Sales- People has opted for online shopping owing to the comfort and high preference provided to them. Therefore, it is projected to increase the growth of the global contextual advertising market. More than 35 percent of all businesses across the globe are making online sales.
Surging Smartphone Users– There has been an increasing trend of providing information related to the brand among consumers owing to the surging smartphones users. Hence, it is expected to rise the growth of the global contextual advertising market. The global smartphone users has been more than 6 Billion in the year 2021.
Rising Consumer Awareness with the Onset of COVID-19– Nearly 80 percent of the consumers have shifted their preferences based on the social responsibility, environmental impact, and inclusiveness.
High Cost of the Contextual Advertising
Limited Access to Information Related to the Consumers
Lack of Skilled Employees for Contextual Advertising
The global contextual advertising market is segmented and analyzed for demand and supply by type into location, and activity-based advertising. Out of these, the activity-based advertising segment is anticipated to hold the largest share over the forecast period owing to the rising number of social media users followed by an increase in the number of internet users. Moreover, activity-based advertising gives importance to the activity of the audience, so that valuable content is provided to the audience in real-time. More than 400 million of the general population joined social media in 2021-2022.
Global Contextual Advertising Market Regional Synopsis
Regionally, the global contextual advertising market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in the North America region is projected to hold the largest market share by the end of 2031 on the back of an increase in the number of social media users, a rising mobile advertising trend among people, and a surging number of smartphones. In the year 2020, mobile advertising spending has increased by more than 19 percent accounting to approximately 195 Million.
Our in-depth analysis of the global contextual advertising market includes the following segments:
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Key Companies Dominating the Global Contextual Advertising Market
Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global contextual advertising market that are included in our report are SAP SE, Amobee, Inc., Flurry, Twitter, Inc., Alphabet Inc., Amazon.com, Inc., Microsoft Corporation, MEDIA.NET, IAC, Flytxt, Infolinks, and others.
Global Contextual Advertising Market: Latest Developments
June, 2022: Amobee, Inc., announced the relaunch of DataMine, its leading campaign intelligence engine. The campaign storytelling is integrated with media data sets and event-level audience allowing advertisers to make real time adjustments on the basis of data-driven and actionable insights.
March, 2021: Infolinks, announced its partnership with Global Disinformation Index to deal with the complexity and subjectivity of rising disinformation.
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The report covers detailed analysis comprising market share attained by each market segment and its sub-segments.
It covers market dynamics including growth drivers, trends, potential opportunities, price trend analysis and challenges that impact the market growth.
The report includes detailed company profiles of the major players dominating the market.
We use effective research methodologies to calculate the market numbers and provide value-added assessment for overall growth.
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The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:
- North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
- Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
- Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys & Opportunity Outlook
- Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
- Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook
FREQUENTLY ASKED QUESTIONS
Increasing social media trend, surging smartphones users, high adoption of online sales, and rising consumer awareness with the onset of COVID-19.
The market is anticipated to attain a CAGR of ~18% over the forecast period, i.e., 2022 – 2031.
High cost of the contextual advertising, limited access to information related to the consumers, and lack of skilled employees for contextual advertising.
Which region will provide more business opportunities for growth of contextual advertising market in future?
The market in North America region is projected to hold the largest market share by the end of 2031 and provide more business opportunities in the future.
The major players in the market are SAP SE, Amobee, Inc., Flurry, Twitter, Inc., Alphabet Inc., Amazon.com, Inc., Microsoft Corporation, MEDIA.NET, IAC, Flytxt, Infolinks, and others.
The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
The market is segmented by verticals, type, deployment, and by region.
The activity-based advertising segment is anticipated to garner the largest market size by the end of 2031 and display significant growth opportunities.
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- SAP SE
- Amobee Inc.
- Alphabet Inc.
- Amazon.com Inc.
- Microsoft Corporation