Beauty and Personal Care in Malaysia

  • Product Code:
    RP-ID-10327986
  • Published Date:
    31 Jul 2020
  • Region:
    Global
  • Pages:
    147
  • Category:
    FMCG & Food
  • Publisher:
    Pub-ID-36

Impact Analysis on the Growth of Market

Activating Probable Propositions Amidst COVID-19 Crisis

With things going haywire, we analyze key points to make sure that the businesses around the globe are completely prepared to tackle potential implications caused by COVID-19. Be it protecting employees, customers or the overall business operations, we ensure that the employers take the right decisions, make strategic investments and maintain a healthy work culture along with taking probable measures to minimize the financial loss. Know More

The response to COVID-19 in Malaysia is set to have a polarising effect on beauty and personal care in 2020; colour cosmetics, fragrances and sun care in particular are not deemed essential during the lockdown as most consumers remained confined to their homes apart from visiting grocery retailers, resulting in lack of demand as they are not socialising or going to work, while sun care, driven by sun protection, is set to decline due to limited opportunities to use this product, including baby a...

Euromonitor International's Beauty and Personal Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Malaysia
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Brands continue to explore use of natural ingredients in new launches in addition to offering multi-purpose time-saving products due to demand for greater convenience
Highly fragmented competitive landscape in 2019 led by international brands
Positive outlook for beauty and personal care over the forecast period, driven by demand for mass products
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Players explore innovative use of charcoal and flowers in new product launches within a number of mass beauty and personal care categories in 2019
Demand for greater convenience leads to time-saving solutions from multi-purpose products
Intensifying competition within fragmented mass beauty and personal care landscape, with Japanese and Korean brands building momentum
2020 AND BEYOND
COVID-19 impact
Affected products within mass beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Strengthening current value growth for premium beauty and personal care in 2019 but retains low overall penetration of the market in 2019
Premium brands look to customisation as point of differentiation from mass products
Major international players consolidate their leading positions in 2019, while Japanese and Korean brands gain further consumer attention
2020 AND BEYOND
COVID-19 impact
Affected products within premium beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Increasing health consciousness amongst affluent urban consumers drives up demand for organic and higher quality products, supporting 2019 value sales
Dermatological products with clinically proven formulations and approved by paediatricians continue to attract parents’ attention in 2019
Johnson & Johnson retains dominance in 2019 but continues to invest in latest trends to defend its position amidst increasing competition
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Health-conscious consumers drive demand for bath and shower products that contain fewer chemicals and are gentle on the skin
Japanese brand Shokubutsu addresses demand for natural ingredients and convenience
Shokubutsu continues to gain share, but bath and shower remains in the hands of large multinationals
2020 AND BEYOND
COVID-19 impact
Affected products within bath and shower
Recovery and opportunities
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2014-2019
Table 34 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 36 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 37 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 39 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
The natural look and the search for long-lasting cosmetics remain relevant trends in 2019
Novelty within colour cosmetics appeals to different demographics in Malaysia
L'Oréal strengthens leadership due to its offer of both mass and premium products
2020 AND BEYOND
COVID-19 impact
Affected products within colour cosmetics
Recovery and opportunities
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 46 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 47 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 48 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 49 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Time-saving, convenience and fresh scents continue to stimulate demand for roll-on and spray deodorants in 2019
Innovation using serums appeal to consumers searching for products that offer greater specific value
Multinational players continue to invest in innovative deodorants, leading to share gain for leaders Unilever and Beiersdorf
2020 AND BEYOND
COVID-19 impact
Affected products within deodorants
Recovery and opportunities
CATEGORY DATA
Table 53 Sales of Deodorants by Category: Value 2014-2019
Table 54 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 56 NBO Company Shares of Deodorants: % Value 2015-2019
Table 57 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 58 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 59 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Women’s razors and blades continues to outperform in volume terms in 2019 due to more accessible price points
Players attempt to innovate within hair removers/bleaches in 2019 to gain consumers’ attention
Highly consolidated competitive landscape means new entries must offer differentiation to gain share from dominant brands
2020 AND BEYOND
COVID-19 impact
Affected products within depilatories
Recovery and opportunities
CATEGORY DATA
Table 62 Sales of Depilatories by Category: Value 2014-2019
Table 63 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 65 NBO Company Shares of Depilatories: % Value 2015-2019
Table 66 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 67 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Mass fragrances retains dominance in volume terms in 2019, engaging with wider audience of Malay consumers
Premium fragrances linked with luxury fashion houses continue to attract affluent consumers through brand loyalty
Fragrances remains highly fragmented competitive landscape in 2019 led by mass player
2020 AND BEYOND
COVID-19 impact
Affected products within fragrances
Recovery and opportunities
CATEGORY DATA
Table 69 Sales of Fragrances by Category: Value 2014-2019
Table 70 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Fragrances: % Value 2015-2019
Table 72 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 75 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Health and wellness trend continues to influence exciting new launches by hair care brands in 2019
Demand for convenience drives innovation in colourants and treatments
Multinationals continue to dominate hair care in 2019 due to wide product portfolios and innovative new launches
2020 AND BEYOND
COVID-19 impact
Affected products within hair care
Recovery and opportunities
CATEGORY DATA
Table 77 Sales of Hair Care by Category: Value 2014-2019
Table 78 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 80 NBO Company Shares of Hair Care: % Value 2015-2019
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 82 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 83 LBN Brand Shares of Colourants: % Value 2016-2019
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 85 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 87 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Strong performance by oral care in 2019, driven by consumer demand for greater quality all-round products, supporting higher value growth
Parents look to products that support their children’s oral care routines from an early age
Intense competitive landscape for oral care in 2019 as brands fight for consumers’ attention through innovative new launches
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2014-2019
Table 91 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 92 Sales of Toothbrushes by Category: Value 2014-2019
Table 93 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 95 NBO Company Shares of Oral Care: % Value 2015-2019
Table 96 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 98 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 99 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 101 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Dynamic anti-agers sees strong activity in new launches in 2019
Use of natural ingredients explored by increasing number of skin care brands in 2019
Mass brands continue to dominate skin care in 2019, urging premium players to enter this segment to expand their consumer reach
2020 AND BEYOND
COVID-19 impact
Affected products within skin care
Recovery and opportunities
CATEGORY DATA
Table 103 Sales of Skin Care by Category: Value 2014-2019
Table 104 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 107 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 108 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 109 NBO Company Shares of Skin Care: % Value 2015-2019
Table 110 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 111 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 112 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 113 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 114 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 115 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 116 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 117 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Sun care continues to develop in terms of specific properties to address competition from skin care and colour cosmetics which incorporate SPF
Players continue to explore more innovative application formats
Further consolidation within sun care in 2019 as players intensify competition through innovative new launches
2020 AND BEYOND
COVID-19 impact
Affected products within sun care
Recovery and opportunities
CATEGORY DATA
Table 118 Sales of Sun Care by Category: Value 2014-2019
Table 119 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 120 NBO Company Shares of Sun Care: % Value 2015-2019
Table 121 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 122 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 123 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 124 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Men’s grooming continues to gain momentum in 2019, driven by increasing emphasis placed on appearance amongst local males, particularly younger generations
New launch by David Beckham in 2019 likely to be well received as Malays are highly influenced by celebrity endorsements and related branding
Fragmented and intense competitive landscape allows room for movement within men’s grooming in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within men’s grooming
Recovery and opportunities
CATEGORY DATA
Table 125 Sales of Men’s Grooming by Category: Value 2014-2019
Table 126 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 127 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 128 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 129 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 130 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 131 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 132 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 133 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
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