Tissue and Hygiene in Estonia

  • Product Code:
    RP-ID-10327879
  • Published Date:
    31 Jul 2020
  • Region:
    Global
  • Pages:
    49
  • Category:
    Healthcare & Pharmaceuticals
  • Publisher:
    Pub-ID-36

Impact Analysis on the Growth of Market

Activating Probable Propositions Amidst COVID-19 Crisis

With things going haywire, we analyze key points to make sure that the businesses around the globe are completely prepared to tackle potential implications caused by COVID-19. Be it protecting employees, customers or the overall business operations, we ensure that the employers take the right decisions, make strategic investments and maintain a healthy work culture along with taking probable measures to minimize the financial loss. Know More

The COVID-19 outbreak saw increased demand for tissue and hygiene in the first half of 2020, especially retail tissue, certainly at the start of the pandemic when consumers stockpiled products in anticipation of possible shortages and forced self-isolation. However, consumer behaviour quickly became more rational, and purchases became slightly more regular.

Euromonitor International's Tissue and Hygiene in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tissue and Hygiene in Estonia
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Increasing purchasing power and demographic structure shape tissue and hygiene sales in 2019
Finnish brand on a mission to shake up tissue and hygiene in 2019
COVID-19 is likely to alter consumer behaviour in the long term
MARKET INDICATORS
Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Sanitary protection experiences a positive 2019 despite maturity of demand
Disposable income and product innovation buoy value in 2019
Major international companies continue to dominate in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within sanitary protection
Recovery and opportunities
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Declining birth rates represent a serious limit to sales in nappies/diapers/pants
2019: A good year for disposable pants
Pampers threatened by Huggies
2020 AND BEYOND
COVID-19 impact
Affected products within nappies/diapers/pants
Recovery and opportunities
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Ageing population and better education stimulate growth in retail adult incontinence in 2019
Most consumers still favour moderate/heavy incontinence products; but this could change
Tena remains the most dominant brand with little progress for other players
2020 AND BEYOND
COVID-19 impact
Affected products within retail adult incontinence
Recovery and opportunities
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Ageing population drives growth in rx/reimbursement adult incontinence
Potential challenges in new regulations
Tena and Molimed remain the key players in rx/reimbursement adult incontinence
2020 AND BEYOND
COVID-19 impact
Affected products within RX/reimbursement adult incontinence
Recovery and opportunities
CATEGORY DATA
Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Usage of wipes in Estonia becomes more common as consumer awareness and innovation increases
Positive outlook for personal care wipes in Estonia in 2019
Baby wipes continue to lead with major players shaping the competitive landscape
2020 AND BEYOND
COVID-19 impact
Affected products within wipes
Recovery and opportunities
CATEGORY DATA
Table 41 Retail Sales of Wipes by Category: Value 2014-2019
Table 42 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 44 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 45 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Toilet paper remains key to growth
Convenience remains key to growth
Antalis leads but private label poses a potential competitive threat
2020 AND BEYOND
COVID-19 impact
Affected products within retail tissue
Recovery and opportunities
CATEGORY DATA
Table 47 Retail Sales of Tissue by Category: Value 2014-2019
Table 48 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 50 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 51 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
AFH tissue and hygiene products remain key to customer service in 2019
The rising importance of the service sector supports purchases
No major changes in the competitive landscape
2020 AND BEYOND
COVID-19 impact
Affected products within away-from-home tissue and hygiene
Recovery and opportunities
CATEGORY DATA
Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
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