The UK Social Media Advertising Spend in Pharmaceutical & Healthcare Market, 2019-2027

  • Product Code:
    RP-ID-10245353
  • Published Date:
    Feb 2020 (Upgradation in process)
  • Region:
    Global
  • Pages:
    90
  • Category:
    Service Industry
  • Publisher:
    Pub-ID-45
The UK Social Media Advertising Spend in Pharmaceutical & Healthcare Industry

Social media advertising spend by pharmaceutical & healthcare brands in the UK stood at US$43 million by end of 2015, accounting for 2.6% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 34.1%. This has been continued in 2016 with brands expected to spend US$55 million, representing an increase of 25.8% over 2015. Over the period (2016-2020), Gradol Analytics observed social media ad spend by pharmaceutical & healthcare brands to grow at a CAGR of 21.0% to reach US$117 million in 2020, accounting for 2.3% share of the market. This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?
How much is being spent on social media advertising by pharmaceutical & healthcare brands?
How is social media mobile advertising spending expected to grow over the next five years?
How is social media marketing budget being allocated and utilized by pharmaceutical & healthcare brands?
This report provides detailed social media advertising spend database, covering in-depth trend analysis by pharmaceutical & healthcare brands for a period of 9 years (2019-2027). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -
Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
Industry Split: This report provides advertising spending and growth analysis of pharmaceutical & healthcare brand on social media advertising.
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
This report provides detailed social media advertising spend by pharmaceutical & healthcare industry data and trend analysis for a period of 9 years (2019-2027) through charts and tables. Below is an overview covering scope of this report:

Country Focus: United Kingdom
Market Focus: Social Media Marketing
Industry Focus: Pharmaceutical & Healthcare
Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the UK. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.
Social media advertising spend by pharmaceutical & healthcare industry for a period of 9 years, from 2019 to 2027.
Data covering future of social media mobile advertising spend and its share in social media advertising
Social media marketing budget allocation for 2019 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.

1 About this Report
1.1 About Gradol Analytics
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 UK Online Advertising Spend
2.2 UK Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 UK Social Media Advertising Spend by Industry
5.1 Snapshot of Key Verticals
5.2 Pharmaceutical & Healthcare Social Media Ad Spend
5.2.1 Snapshot, 2019-2027
5.2.2 Analysis by Marketing Objective
5.2.3 Analysis by Channel Spend – Desktop vs. Mobile
List Of Tables and Figures
Table 1: UK Online Advertising Spend & Growth Analysis (US$ Million), 2019-2027
Table 2: UK Social Media Advertising Spend & Growth Analysis (US$ Million), 2019-2027
Table 3: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: UK Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2019-2027
Table 5: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2019-2027
Table 6: UK Population Analysis (Million), 2019-2027
Table 7: UK Inflation Trends (%), 2019-2027
Table 8: UK Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2019-2027
Table 9: UK Number of Online & Mobile Buyers (Million), 2019-2027
Table 10: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2019-2027
Table 11: UK Number of Video Viewers - Online vs. Mobile (Million), 2019-2027
Table 12: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2019-2027
Table 13: UK Mobile Internet User Analysis (Million), 2019-2027
Table 14: UK Number of Internet and Social Media Users (Million), 2019-2027
Table 15: UK Number of Fixed Broadband Households & Subscriptions (Million), 2019-2027
Table 16: UK Number of Mobile and Smartphone Users (Million), 2019-2027
Table 17: UK Number of Ereader and IPad Users Analysis (Million), 2019-2027
Table 18: UK Number of Facebook & Twitter Users Analysis (Million), 2019-2027
Table 19: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2019-2027
Table 20: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2019-2027
Table 21: UK Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2019-2027
Table 22: UK Online Spending per Internet User (US$), 2019-2027
Table 23: UK Social Media Spending per - Internet User vs. Social Media User (US$), 2019-2027
Table 24: UK Social Media Mobile Spending per Social Media User (US$), 2019-2027
Table 25: UK Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2019-2027
Table 26: UK Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2019 vs. 2027
Table 27: UK Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2019 vs. 2027
Figure 1: Methodology Framework
Figure 2: UK Online Advertising Spend & Growth Analysis (US$ Million), 2019-2027
Figure 3: UK Social Media Advertising Spend & Growth Analysis (US$ Million), 2019-2027
Figure 4: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: UK Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2019-2027
Figure 6: UK Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2019
Figure 7: UK Social Media Mobile Marketing as % of Social Media Marketing (%), 2019
Figure 8: UK Social Media Marketing Budget Growth Rate (%), 2019 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2019-2027
Figure 12: UK Population Analysis (%), 2019
Figure 13: UK Inflation Trends (%), 2019-2027
Figure 14: UK Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2019-2027
Figure 15: UK Number of Online & Mobile Buyers (Million), 2019-2027
Figure 16: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2019-2027
Figure 17: UK Number of Video Viewers - Online vs. Mobile (Million), 2019-2027
Figure 18: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2019-2027
Figure 19: UK Mobile Internet User Analysis (Million), 2019-2027
Figure 20: UK Number of Internet and Social Media Users (Million), 2019-2027
Figure 21: UK Number of Fixed Broadband Households & Subscriptions (Million), 2019-2027
Figure 22: UK Number of Mobile and Smartphone Users (Million), 2019-2027
Figure 23: UK Number of Ereader and IPad Users Analysis (Million), 2019-2027
Figure 24: UK Number of Facebook & Twitter Users Analysis (Million), 2019-2027
Figure 25: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2019-2027
Figure 26: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2019-2027
Figure 27: UK Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2019-2027
Figure 28: UK Online Spending per Internet User (US$), 2019-2027
Figure 29: UK Social Media Spending per - Internet User vs. Social Media User (US$), 2019-2027
Figure 30: UK Social Media Mobile Spending per Social Media User (US$), 2019-2027
Figure 31: UK Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2019
Figure 32: UK Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2019-2027
Figure 33: UK Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2019 vs. 2027
Figure 34: UK Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2019 vs. 2027
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