North America Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Country 2020-2026: Trend Forecast and Growth Opportunity

  • Product Code:
    RP-ID-10300461
  • Published Date:
    Mar 2020 (Upgradation in process)
  • Region:
    Global
  • Pages:
    104
  • Category:
    ICT & Telecom
  • Publisher:
    Pub-ID-26
North America augmented reality market is expected to grow by 47.3% annually in the forecast period and reach $93.74 billion by 2026.
Highlighted with 26 tables and 39 figures, this 104-page report “North America Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America augmented reality market in every aspect of the classification from perspectives of Component, Technology, Device, Industry Vertical, End User, and Country.
Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Others
Software
• Software Developer Kits
• Cloud Services
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Marker-based Augmented Reality
• Passive Marker
• Active Marker
Markerless Augmented Reality
• Model based Tracking
• Image based Processing
Based on Device, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Handheld Device
Based on Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Gaming
• Entertainment & Media
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
Based on End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Consumer
Enterprise
• Large Enterprises
• Small- & Medium-sized Enterprises
Geographically, the following regions together with the listed national/local markets are fully investigated:
• U.S.
• Canada
For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Device, and Industry Vertical over the years 2015-2026 are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America augmented reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
Facebook Inc
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Optinvent S.A.
Popar Co Ltd
Qualcomm Technologies Inc.
Samsung Co Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zugara, Inc.
(Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Table of Contents
1 Introduction 6
1.1 Industry Definition and Research Scope 6
1.1.1 Industry Definition 6
1.1.2 Research Scope 7
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 10
1.2.3 Secondary Data 10
1.2.4 Primary Data 10
1.2.5 Data Filtration and Model Design 11
1.2.6 Market Size/Share Estimation 12
1.2.7 Research Limitations 13
1.3 Executive Summary 14
2 Market Overview and Dynamics 16
2.1 Market Size and Forecast 16
2.2 Major Growth Drivers 17
2.3 Market Restraints and Challenges 20
2.4 Emerging Opportunities and Market Trends 23
2.5 Porter’s Fiver Forces Analysis 26
3 Segmentation of North America Market by Component 30
3.1 Market Overview by Component 30
3.2 Hardware 32
3.3 Software 34
4 Segmentation of North America Market by Technology 36
4.1 Market Overview by Technology 36
4.2 Marker-based Augmented Reality 38
4.3 Markerless Augmented Reality 39
5 Segmentation of North America Market by Device 40
5.1 Market Overview by Device 40
5.2 Head-Mounted Display (HMD) 42
5.3 Head-Up Display (HUD) 43
5.4 Handheld Device 44
6 Segmentation of North America Market by Industry Vertical 45
6.1 Market Overview by Industry Vertical 45
6.2 Gaming 48
6.3 Entertainment & Media 49
6.4 Aerospace & Defense 50
6.5 Healthcare 51
6.6 Education 52
6.7 Automotive 53
6.8 Retail & Marketing 54
6.9 Other Verticals 55
7 Segmentation of North America Market by End User 56
7.1 Market Overview by End User 56
7.2 Consumer 58
7.3 Enterprise 59
8 North America Market 2019-2026 by Country 61
8.1 Overview of North America Market 61
8.2 U.S. Market 64
8.3 Canadian Market 68
9 Competitive Landscape 70
9.1 Overview of Key Vendors 70
9.2 New Product Launch, Partnership, Investment, and M&A 73
9.3 Company Profiles 74
Apple Inc. 74
Atheer, Inc. 76
Blippar Ltd. 77
Catchoom Technologies, S.L. 78
Facebook Inc 79
Google, LLC 80
HP Development Co., L.P. 81
Intellectsoft LLC 82
Lumus Ltd. 83
Magic Leap, Inc 84
Microsoft Corp. 85
Niantic Inc. 86
Optinvent S.A. 87
Popar Co Ltd 88
Qualcomm Technologies Inc. 89
Samsung Co Ltd. 90
Sony Corporation 91
Total Immersion 92
Universal mCloud Corp. (NGRAIN) 93
Vuzix Corp. 94
Wayray AG 95
Wikitude GmbH 96
Zugara, Inc. 97
10 Investing in North America Market: Risk Assessment and Management 98
10.1 Risk Evaluation of North America Market 98
10.2 Critical Success Factors (CSFs) 101
Related Reports and Products 104List of Tables:

Table 1. Snapshot of North America Augmented Reality Market, 2019-2026 15
Table 2. Main Product Trends and Market Opportunities in North America Augmented Reality Market 23
Table 3. North America Augmented Reality Market by Component, 2015-2026, $ mn 30
Table 4. North America Augmented Reality Market: Hardware by Type, 2015-2026, $ mn 33
Table 5. North America Augmented Reality Market: Software by Type, 2015-2026, $ mn 34
Table 6. North America Augmented Reality Market by Technology, 2015-2026, $ mn 36
Table 7. North America Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ mn 38
Table 8. North America Augmented Reality Market: Markerless AR by Type, 2015-2026, $ mn 39
Table 9. North America Augmented Reality Market by Device, 2015-2026, $ mn 40
Table 10. North America Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 45
Table 11. North America Augmented Reality Market by End User, 2015-2026, $ mn 56
Table 12. North America Augmented Reality Market: Enterprise by Size, 2015-2026, $ mn 59
Table 13. North America Augmented Reality Market by Country, 2015-2026, $ mn 62
Table 14. U.S. Augmented Reality Market by Technology, 2015-2026, $ mn 66
Table 15. U.S. Augmented Reality Market by Device, 2015-2026, $ mn 66
Table 16. U.S. Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 66
Table 17. Canada Augmented Reality Market by Technology, 2015-2026, $ mn 69
Table 18. Canada Augmented Reality Market by Device, 2015-2026, $ mn 69
Table 19. Canada Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 69
Table 20. Apple Inc.: Company Snapshot 74
Table 21. Apple Inc.: Business Segmentation 74
Table 22. Apple Inc.: Product Portfolio 75
Table 23. Apple Inc.: Revenue, 2016-2018, $ mn 75
Table 24. Apple Inc.: Recent Developments 75
Table 25. Risk Evaluation for Investing in North America Market, 2019-2026 99
Table 26. Critical Success Factors and Key Takeaways 102List of Figures:

Figure 1. Research Method Flow Chart 9
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 12
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 14
Figure 4. North America Augmented Reality Market, 2015-2026, $ mn 16
Figure 5. Primary Drivers and Impact Factors of North America Augmented Reality Market 17
Figure 6. Primary Restraints and Impact Factors of North America Augmented Reality Market 20
Figure 7. Porter’s Fiver Forces Analysis of North America Augmented Reality Market 26
Figure 8. Breakdown of North America Augmented Reality Market by Component, 2019-2026, % of Revenue 30
Figure 9. Contribution to North America 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 31
Figure 10. North America Augmented Reality Market: Hardware, 2015-2026, $ mn 32
Figure 11. North America Augmented Reality Market: Software, 2015-2026, $ mn 34
Figure 12. Breakdown of North America Augmented Reality Market by Technology, 2019-2026, % of Revenue 36
Figure 13. Contribution to North America 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%) 37
Figure 14. North America Augmented Reality Market: Marker-based Augmented Reality, 2015-2026, $ mn 38
Figure 15. North America Augmented Reality Market: Markerless Augmented Reality, 2015-2026, $ mn 39
Figure 16. Breakdown of North America Augmented Reality Market by Device, 2019-2026, % of Revenue 40
Figure 17. Contribution to North America 2020-2026 Cumulative Revenue by Device, Value ($ mn) and Share (%) 41
Figure 18. North America Augmented Reality Market: Head-Mounted Display (HMD), 2015-2026, $ mn 42
Figure 19. North America Augmented Reality Market: Head-Up Display (HUD), 2015-2026, $ mn 43
Figure 20. North America Augmented Reality Market: Handheld Device, 2015-2026, $ mn 44
Figure 21. Breakdown of North America Augmented Reality Market by Industry Vertical, 2019-2026, % of Revenue 45
Figure 22. Contribution to North America 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ mn) and Share (%) 46
Figure 23. North America Augmented Reality Market: Gaming, 2015-2026, $ mn 48
Figure 24. North America Augmented Reality Market: Entertainment & Media, 2015-2026, $ mn 49
Figure 25. North America Augmented Reality Market: Aerospace & Defense, 2015-2026, $ mn 50
Figure 26. North America Augmented Reality Market: Healthcare, 2015-2026, $ mn 51
Figure 27. North America Augmented Reality Market: Education, 2015-2026, $ mn 52
Figure 28. North America Augmented Reality Market: Automotive, 2015-2026, $ mn 53
Figure 29. North America Augmented Reality Market: Retail & Marketing, 2015-2026, $ mn 54
Figure 30. North America Augmented Reality Market: Other Verticals, 2015-2026, $ mn 55
Figure 31. Breakdown of North America Augmented Reality Market by End User, 2019-2026, % of Revenue 56
Figure 32. Contribution to North America 2020-2026 Cumulative Revenue by End User, Value ($ mn) and Share (%) 57
Figure 33. North America Augmented Reality Market: Consumer, 2015-2026, $ mn 58
Figure 34. North America Augmented Reality Market: Enterprise, 2015-2026, $ mn 59
Figure 35. Breakdown of North America Augmented Reality Market by Country, 2019 and 2026, % of Revenue 62
Figure 36. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 63
Figure 37. U.S. Augmented Reality Market, 2015-2026, $ mn 65
Figure 38. Canada Augmented Reality Market, 2015-2026, $ mn 68
Figure 39. Growth Stage of North America Augmented Reality Industry over the Forecast Period 70
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Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
Facebook Inc
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Optinvent S.A.
Popar Co Ltd
Qualcomm Technologies Inc.
Samsung Co Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zugara, Inc.
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