Mobile Value Added Services (MVAS) Market in India - Trends & Forecast, 2015-2020

  • Product Code:
    RP-ID-10078007
  • Published Date:
    Mar 2019
  • Region:
    Global
  • Pages:
    85
  • Category:
    ICT & Telecom
  • Publisher:
    Infoholic Research
The Indian Mobile Value-Added Services (MVAS) Market revenue is expected to reach $23.8 billion by 2020, growing at a CAGR of 18.3%
Rising internet and mobile subscriber base, availability of improved quality handsets at affordable rates, M-commerce, mobile entertainment services are few growth propellants of VAS.
Infoholic Research LLP, a global market research and consulting company, has published a study titled “Indian Mobile Value-Added Services (MVAS) Market in India: Drivers, Restraints, Opportunities, Trends, and Forecasts to 2020”.
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The unparalleled internet penetration in India in the last decade has largely been possible due to the superior services offered by telecom operators at competitive rates. The telecom market of India has experienced a gigantic revolution in the past 10 years with subscribers switching to smartphones. The earlier popular value-added services (VAS) such as short message service, astrology updates, news alerts and weather updates have been replaced by sophisticated applications in response to the consumer’s changing needs.
Consumer VAS and Enterprise VAS segment would be the major contributors to the growth of the Mobile VAS Market of India.
Consumer VAS is expected to grow at a faster rate in comparison to enterprise VAS. However, the lack of promotions and proper usage will hinder market growth.
Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education will have huge promise in the Indian VAS market.
The Indian Mobile Value-Added Services (MVAS) Market is segmented and analyzed by users, delivery platforms, verticals, VAS types and regions.
Healthcare, education, banking, government and commercial enterprises are the major end user verticals. These sectors invest heavily on mobile platforms and are a key source of revenue for service providers.
The key market players are CanvasM Technologies, Comviva Technologies, IMImobile Pvt. Ltd., and OnMobile Global. The report also talks about the companies to watch for such as Mobile2Win and Value First Digital Media.
Purchase a copy of the report on Mobile Value-Added Services Market in India – Trends & Forecast, 2015-2020 at
https://www.infoholicresearch.com/report/mobile-value-added-services-mvas-market-in-india-trends-forecast-2015-2020/
Report Highlights
• The report covers drivers, restraints and opportunities (DRO) affecting the market growth over the forecast years (2016–2022)
• The report provides information related to latest industry and market trends, key stakeholders, industry pest analysis, Porter’s Five Forces analysis and competitive landscape
• The report covers competitive landscape, which includes mergers & acquisitions, joint ventures & collaborations and competitor comparison analysis
• It includes implementation, opportunities and adoption rate of MVAS in various industries
• The report includes an end user analysis based on an end-user survey which was successfully conducted across the globe during the time of the study

Press and Media Contacts
Bhaskar Jyoti Nath
Infoholic Research LLP
+91 8867685927, +91 8971243001
bhaskar@infoholicresearch.com
Table of Contents
1 Industry Outlook 9
1.1 Industry Overview 9
1.2 Industry Trends 9
1.3 Pest Analysis 9
2 Report Outline 10
2.1 Report Scope 10
2.2 Report Summary 10
2.3 Research Methodology 10
2.4 Report Assumptions 11
3 Market Snapshot 12
3.1 Total Addressable Market (TAM) 12
3.2 Segmented Addressable Market (SAM) 12
4 Market Outlook 12
4.1 Overview 12
4.2 Market Definition 12
4.3 Market Trends 13
4.4 Porter 5 (Five) Forces 14
5 Market Characteristics 15
5.1 Evolution 15
5.2 Value Chain 16
5.3 Market Segmentation 17
5.4 Market Dynamics 17
5.4.1 Drivers 18
5.4.1.1 Demand for smartphones and tablets 18
5.4.1.2 Increasing mobile and internet subscriber base 18
5.4.1.3 Growing entertainment services 18
5.4.2 Restraints 18
5.4.2.1 Lack of usages and promotions 18
5.4.2.2 Low penetration in rural areas – Local language content 19
5.4.3 Opportunities 19
5.4.3.1 Demand for LTE/4G technology in data market 19
5.4.3.2 Gear up– Low cost handset devices 19
5.4.3.3 Increasing enterprise and consumer demand 19
5.4.4 DRO – Impact Analysis 19
6 VAS Types: Market Size & Analysis 21
6.1 Overview 21
6.2 Consumer VAS 21
6.3 Enterprise VAS 22
7 Delivery Platforms: Market Size & Analysis 23
7.1 Overview 23
7.2 SMS 23
7.3 IVR 23
7.4 WAP 24
7.5 Others 24
8 Players: Market Size & Analysis 25
8.1 Overview 25
8.2 Network Providers 25
8.3 Content Providers 25
8.4 Content Aggregators 25
8.5 Technology Enabler 26
9 Areas: Market Size & Analysis 26
9.1 Overview 26
9.2 Urban 26
9.3 Rural 26
10 Applications/Verticals: Market Size & Analysis 27
10.1 Overview 27
10.2 mEntertainment 27
10.2.1 Overview 27
10.2.2 Key Facts 27
10.2.3 Key Drivers, Challenges and Opportunities 27
10.2.4 Key Trends 28
10.3 mCommerce 28
10.3.1 Overview 28
10.3.2 Key Facts 28
10.3.3 Key Drivers, Challenges and Opportunities 29
10.3.4 Key Trends 29
10.4 mHealth 29
10.4.1 Overview 29
10.4.2 Key Facts 30
10.4.3 Key Drivers, Challenges and Opportunities 30
10.5 mEducation 30
10.5.1 Overview 30
10.5.2 Key Facts 31
10.5.3 Key Drivers, Challenges and Opportunities 31
10.5.4 Key Trends 31
10.6 mGovernance 32
10.7 mAgriculture 32
11 Vendor Profile 37
11.1 Vodafone Group Plc 37
11.1.1 Overview 37
11.1.2 Business Units 38
11.1.3 Geographic Revenue 38
11.1.4 Business Focus 38
11.1.5 SWOT Analysis 39
11.1.6 Business Strategies 39
11.2 Bharti Airtel Limited 41
11.2.1 Overview 41
11.2.2 Business Units 42
11.2.3 Geographic Revenue 42
11.2.4 Business Focus 42
11.2.5 SWOT Analysis 42
11.2.6 Business Strategies 42
11.3 IMI Mobile Pvt ltd 44
11.3.1 Overview 44
11.3.2 Business Units 44
11.3.3 Geographic Revenue 44
11.3.4 Business Focus 44
11.3.5 SWOT Analysis 44
11.3.6 Business Strategies 44
11.4 OnMobile Global Ltd 45
11.4.1 Overview 45
11.4.2 Business Units 45
11.4.3 Geographic Revenue 45
11.4.4 Business Focus 45
11.4.5 SWOT Analysis 45
11.4.6 Business Strategies 45
11.5 Mahindra Comviva 46
11.5.1 Overview 46
11.5.2 Product Portfolios 46
11.5.3 Geographic Revenue 50
11.5.4 Business Focus 50
11.5.5 SWOT Analysis 50
11.5.6 Business Strategies 50
11.6 Spice Digital Limited 51
11.6.1 Overview 51
11.6.2 Business Units 51
11.6.3 Geographic Revenue 51
11.6.4 Business Focus 51
11.6.5 SWOT Analysis 51
11.6.6 Business Strategies 51
11.7 Reliance Jio 52
11.7.1 Overview 52
11.7.2 Business Units 52
11.7.3 Geographic Revenue 52
11.7.4 Business Focus 52
11.7.5 SWOT Analysis 52
11.7.6 Business Strategies 52
11.8 Predominant Players 52
12 Companies to Watch for 52
12.1 Mobile2Win Pvt. Ltd 52
12.1.1 Overview 52
12.1.2 Key Offerings 53
12.1.3 Objectives & Progress 53
12.2 Value First Digital Media Pvt. Ltd 53
12.2.1 Overview 53
12.2.2 Key offerings 53
12.2.3 Objectives & Progress 54
12.3 ACL Mobile Limited 54
12.3.1 Overview 54
12.3.2 Key offerings 54
12.3.3 Objectives & Progress 55
13 Competitive Landscape 55
13.1 Competitor Comparison Analysis 55
13.2 Market Landscape 56
Annexure 57
 Acronyms 57


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CanvasM Technologies, Comviva Technologies, IMImobile Pvt. Ltd., and OnMobile Global Mobile2Win and Value First Digital Media.
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