Kombucha Market Analysis by Distribution Channel (Online Retail, Convenience Stores, Supermarkets, and Others); and by Product Type (Flavored, and Non-Flavored)-Global Supply & Demand Analysis & Opportunity Outlook 2023-2033

  • Product Code:
  • Published Date:
    21 Oct 2022
  • Region:
  • Category:
    FMCG & Food
  • Publisher:

Impact Analysis on the Growth of Market

Inflation and Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.



The Research Report is Updated with 2022 Base Year, 2023 Estimated year and Forecast till 2035 with Market Insights.

With the dip in global production, the GDP has contracted in 2020 and impacted the market across the world. Upon placing a Sample Request, you will receive an updated report with 2022 as base year, 2023 as estimated year and forecast to 2035. This will have market drivers, recovery rate in the market, insights and competitive analysis.

Market Overview:

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Kombucha Market Scope Report


 Base Year 


Forecast Year




Base Year Market Size (2022)

 ~ USD 3.0 Billion

Forecast Year Market Size (2033)

~ USD 15.0 Billion

Global Kombucha Market Highlights Over 2023 - 2033

The global kombucha market is estimated to garner a revenue of USD 15.0 Billion by the end of 2033 by growing at a CAGR of ~6% over the forecast period, i.e., 2023 – 2033. Further, the market generated a revenue of USD 3.0 Billion in the year 2022. The growth of the market can be attributed to the rising demand for Kombucha, followed by the surging chronic diseases. According to the World Health Organization, more than 15 million people die each year owing to non-communicable diseases. Among them, diabetes caused 1.5 million deaths across the globe.






Kombucha refers to a fizzy sweet-and-sour tea drink. Many people claim it relieves or prevents a wide range of health issues, from hair loss to cancer and AIDS. There is little scientific evidence to back up the claims, but some components of the drink may be beneficial to your health. Therefore, increasing need to reduce heart disease risk is projected to surge the growth of the global kombucha market. According to the World Health Organization, nearly 17.9 Million people die every year owing to cardiovascular disease.

Global Kombucha Market: Growth Drivers and Challenges

Growth Drivers

  • Rising People Suffering from Celiac Disease and Lactose Intolerance – Kombucha can be consumed by people suffering celiac diseases as it is made through fragmented milk. Therefore, it is anticipated to drive the growth of the global Kombucha market. Nearly 1 per cent of the total population has celiac disease around the globe.

  • Growing Popularity of Kombucha Over Alcohol – There a large number of people drinking alcohol leading to more death cases. Moreover, there is a demand for low or no alcohol beverages as a substitute for alcohol drinks. Hence, it is expected to boost the growth of the global Kombucha market. As per the data stated by the World Health Organization in 2022, nearly 3 million people die every year owing to the harmful use of alcohol.

  • Rising Health Awareness Among the Population– As per the data released by the World Bank, life expectancy at birth has shown an increasing trend from 2005 to 2020. Furthermore, the data shows that the life expectancy at birth reached 70 years in 2020 up from 65 per cent in 2005

  • Increasing Elderly Population- The immune system starts weakening with the ageing process owing and it is anticipated to surge the growth of the kombucha market. According to the World Health Organization, the percentage of the world’s population over 60 year between 2015 to 2030 will be nearly double from 12 per cent to 22 per cent.


  • High Cost of Kombucha

  • Strict Rules by the Regulatory Body

  • Lack of Awareness Among Consumers Related to the Benefits

The global kombucha market is segmented and analyzed for demand and supply by distribution channel into online retail, convenience stores, supermarkets, and others. Out of these, the online retail segment is anticipated to hold the largest share over the forecast period owing to the growing popularity among the consumers. Moreover, they have been provided with detailed guidance related to the products and offered different discounts. In the year 2021, the e-retail sales increased over USD 5 Trillion around the world.

Global Kombucha Market Regional Synopsis

Regionally, the global kombucha market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in the North America region is projected to hold the largest market share by the end of 2033 on the back of rising awareness among the people related to health followed by the rise in chronic diseases. Moreover, people are opting for healthy options in beverages over harmful ones such as alcohol. According to the Centers for Disease Control and Prevention, there are 6 in 10 adults in the United States suffering from a chronic disease.

Market Segmentation

Our in-depth analysis of the global Kombucha market includes the following segments:

By Distribution Channel

  • Online Retail

  • Convenience Stores

  • Supermarkets

  • Others

By Product Type

  • Flavored

  • Non-Flavored

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Key Companies Dominating the Global Kombucha Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global kombucha market that are included in our report are KeVita, BB Kombucha, Qumba Kombucha, Harris Freeman & Co., Inc., Nessalla Kombucha, GT’s Living Foods, Equinox Kombucha, Kosmic Kombucha, The Kombucha Shop, Remedy Drinks, and others.

Global Kombucha Market: Latest Developments

  • March, 2021: Harris Freeman & Co., Inc announced the acquisition of Tetley Harris Food Group from Tata Consumer Products Company to provide end-to-end services to foodservice customers with continued focus on innovative products.

  • May, 2022: GT’s Living Foods announced the launch of its Begin within marketing campaign that is designed to highlight the transformative power of SYNERGY Raw Kombucha.

Key Reasons to Buy Our Report

  • The report covers detailed analysis comprising market share attained by each market segment and its sub-segments.

  • It covers market dynamics including growth drivers, trends, potential opportunities, price trend analysis and challenges that impact the market growth.

  • The report includes detailed company profiles of the major players dominating the market.

  • We use effective research methodologies to calculate the market numbers and provide value-added assessment for overall growth.

  • We provide customized reports as per the clients’ requirement helping them to see possible and unexpected challenges and unforeseen opportunities in order to help them reach their goal.  

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

  • North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook



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  1. KeVita 
  2. BB Kombucha 
  3. Qumba Kombucha 
  4. Harris Freeman & Co. Inc. 
  5. Nessalla Kombucha 
  6. GT’s Living Foods 
  7. Equinox Kombucha 
  8. Kosmic Kombucha 
  9. The Kombucha Shop 
  10. Remedy Drinks and others.
Please enter your personal details below
I want to buy this report
I am willing to know the scope of research
I have customized query over this report

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