Impact analysis of COVID-19 on Market of Wine in Austria

  • Product Code:
    RP-ID-10336304
  • Published Date:
    25 Sep 2020
  • Region:
    Global
  • Pages:
    35
  • Category:
    FMCG & Food
  • Publisher:
    Pub-ID-36

Impact Analysis on the Growth of Market

Activating Probable Propositions Amidst COVID-19 Crisis

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In this already mature category, total volume growth of wine continued to decline in 2019, as demand for still red and white wine, the largest categories by far, continued to decline in view of lack of innovations and high alcohol content, and largely driven by the healthy living trend. Still rosé wine and “other” sparkling wine remained on trend and continued to post the highest volume growth over the year. The hot summer positively influenced consumption of these wines. Rosé wine also benefitt...

Euromonitor International's Wine in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Wine in Austria
Euromonitor International
September 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Still rosé wine and “other” sparkling wine reman on trend, and post the highest volume growth in 2019
In a highly fragmented landscape dominated by domestic players, branded companies and private label widen their ranges of organic and light wines in 2019
General food retailers only account for about two thirds of overall wine sales in 2019, as winemakers generate significant income through yard sales and farm shops
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2014-2019
Table 2 Sales of Wine by Category: Total Value 2014-2019
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 25 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 26 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Overall consumption of alcoholic drinks continues to decrease in 2019, but gin and whiskies flourish, and cider/perry and RTDs see strong volume growth over the year
Brau-Union Österreich and Bacardi-Martini remain the leading players in 2019, due to their strength in beer and cider/perry, and in spirits and RTDs, respectively
Despite COVID-19-related setback, prospects for alcoholic drinks remain positive
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 41 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
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