Impact analysis of COVID-19 on Market of Watches in South Africa

  • Product Code:
    RP-ID-10336299
  • Published Date:
    25 Sep 2020
  • Region:
    Global
  • Pages:
    22
  • Category:
    FMCG & Food
  • Publisher:
    Pub-ID-36

Impact Analysis on the Growth of Market

Activating Probable Propositions Amidst COVID-19 Crisis

With things going haywire, we analyze key points to make sure that the businesses around the globe are completely prepared to tackle potential implications caused by COVID-19. Be it protecting employees, customers or the overall business operations, we ensure that the employers take the right decisions, make strategic investments and maintain a healthy work culture along with taking probable measures to minimize the financial loss. Know More

Economic instability and an increasing dependence on digital devices such as smartphones for timekeeping purposes was already impacting demand for watches in South Africa prior to the emergence of COVID-19 and the ensuing lockdown measures, resulting in general stagnation for the category at the end of the review period. This was particularly notable amongst basic and mid segments, as low- to mid-income consumers viewed spending on watches as less of a priority compared to other essential goods,...

Euromonitor International's Watchesin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Watches in South Africa
Euromonitor International
September 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Economic instability and increasing reliance on smartphones for timekeeping already negative influences on consumers’ attitudes towards basic and mid watches prior to lockdown
The Swatch Group retains leadership of watches in 2019 with wide portfolio, but private label continues to record good growth in basic quartz analogue
Swatch announces loss of sales in July 2020 due to pandemic but is hopeful of swift rebound
RECOVERY AND OPPORTUNITIES
Marginal volume growth predicted for watches as many local consumers prioritise spending, while niche area of high watches will continue to be supported by affluent consumer base
Mid mechanical offers more affordable option to aspirational customers of classic-looking timepieces
Security and personal attention associated with specialist retailers will continue to attract consumers of watches in South Africa
CATEGORY DATA
Table 1 Sales of Watches by Category: Volume 2015-2020
Table 2 Sales of Watches by Category: Value 2015-2020
Table 3 Sales of Watches by Category: % Volume Growth 2015-2020
Table 4 Sales of Watches by Category: % Value Growth 2015-2020
Table 5 Sales of Watches by Price Band: Volume 2015-2020
Table 6 Sales of Watches by Price Band: Value 2015-2020
Table 7 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 8 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 9 NBO Company Shares of Watches: % Value 2015-2019
Table 10 LBN Brand Shares of Watches: % Value 2016-2019
Table 11 Distribution of Watches by Format: % Value 2015-2020
Table 12 Forecast Sales of Watches by Category: Volume 2020-2025
Table 13 Forecast Sales of Watches by Category: Value 2020-2025
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 17 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on personal accessories
COVID-19 country impact
Company response
Retailing shift
What next for personal accessories?
MARKET DATA
Table 20 Sales of Personal Accessories by Category: Volume 2015-2020
Table 21 Sales of Personal Accessories by Category: Value 2015-2020
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 23 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 24 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 25 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 26 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 28 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 1 Research Sources
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