Impact analysis of COVID-19 on Homewares Market in Brazil
Published Date:May 2020 (Upgradation in process)
Category:FMCG & Food
Impact Analysis on the Growth of Market
Activating Probable Propositions Amidst COVID-19 Crisis
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The review period witnessed a downgrading by manufacturers within cookware by using a higher proportion of lower-cost raw materials such as aluminium in order to remain competitive and attract price-sensitive consumers following the recession. This behaviour was mainly notable within stove top cookware, comprising products with an economy to mid-priced positioning which led to the emergence of low-end brands such as Panelux from Alcast do Brasil, which continued to record a strong performance in...
Euromonitor International's Homewares in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Homewares in Brazil
List OF CONTENTS AND TABLES
Price-sensitive consumers still choose design over quality to cheaply update kitchens with accessible homewares
Influenced by home-cooking trend and popular celebrity chefs, affluent Brazilians look to invest in premium quality stove top cookware
Design could increasingly become differentiating factor following implementation of quality standards
Leading player Tramontina aims to recover lost ground over forecast period with new cast iron cookware range
Brinox continues to make impressive gains with expanding product portfolio
E-commerce attracts young homeowners searching for contemporary and affordable homewares
Table 1 Sales of Homewares by Category: Value 2014-2019
Table 2 Sales of Homewares by Category: % Value Growth 2014-2019
Table 3 Sales of Homewares by Material: % Value 2014-2019
Table 4 NBO Company Shares of Homewares: % Value 2015-2019
Table 5 LBN Brand Shares of Homewares: % Value 2016-2019
Table 6 Distribution of Homewares by Format: % Value 2014-2019
Table 7 Forecast Sales of Homewares by Category: Value 2019-2024
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
A number of positive indicators support increasing demand for home and garden in Brazil
Sustainability and desire for calming environments within increasingly urban landscape
Increasingly fragmented competitive landscape due to entry of independent small players
Increasing importance of adopting omnichannel strategy to expand consumer reach
Positive economic indicators set to support stronger performance by home and garden over the forecast period
Table 9 Sales of Home and Garden by Category: Value 2014-2019
Table 10 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 12 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format: % Value 2014-2019
Table 15 Distribution of Home and Garden by Format and Category: % Value 2019
Table 16 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
Summary 1 Research Sources
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