Impact analysis of COVID-19 on Home Furnishings Market in Brazil
Published Date:18 May 2020
Category:FMCG & Food
Impact Analysis on the Growth of Market
Activating Probable Propositions Amidst COVID-19 Crisis
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Home furnishings in Brazil is set to experience a general upturn in sales moving forward supported by improving unemployment levels, a cautiously optimistic economy, and a more buoyant housing market, despite falling house prices towards the end of the review period. Local consumers are therefore gradually returning to purchasing a number of items to their homes including home textiles as a fairly affordable and easy way to update and freshen their interiors. Outdoor living is also being driven...
Euromonitor International's Home Furnishings in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Home Furnishings in Brazil
List OF CONTENTS AND TABLES
Moderately optimistic Brazilians purchase range of home furnishings to add character to living environments
Contrasting trends amongst consumers of indoor furniture
LEDs benefit from greater environmental concerns with energy-efficient positioning
Leading player Coteminas benefits from demand for appreciation for local products and home textiles
E-commerce marketplace Moby adopts omnichannel strategy to expand consumer reach
Zôdio announces closure after two years in Brazil
Table 1 Sales of Home Furnishings by Category: Value 2014-2019
Table 2 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 4 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 5 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 6 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 7 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
A number of positive indicators support increasing demand for home and garden in Brazil
Sustainability and desire for calming environments within increasingly urban landscape
Increasingly fragmented competitive landscape due to entry of independent small players
Increasing importance of adopting omnichannel strategy to expand consumer reach
Positive economic indicators set to support stronger performance by home and garden over the forecast period
Table 9 Sales of Home and Garden by Category: Value 2014-2019
Table 10 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 12 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format: % Value 2014-2019
Table 15 Distribution of Home and Garden by Format and Category: % Value 2019
Table 16 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
Summary 1 Research Sources