Impact analysis of COVID-19 on Gardening Market in Brazil

  • Product Code:
    RP-ID-10322015
  • Published Date:
    May 2020 (Upgradation in process)
  • Region:
    Global
  • Pages:
    20
  • Category:
    FMCG & Food
  • Publisher:
    Pub-ID-36

Impact Analysis on the Growth of Market

Activating Probable Propositions Amidst COVID-19 Crisis

With things going haywire, we analyze key points to make sure that the businesses around the globe are completely prepared to tackle potential implications caused by COVID-19. Be it protecting employees, customers or the overall business operations, we ensure that the employers take the right decisions, make strategic investments and maintain a healthy work culture along with taking probable measures to minimize the financial loss. Know More

Increasing urbanisation in Brazil, driven mainly by economic activity, is leading to a greater trend for vertical residence in the cities, whereas horizontal homes in areas such as Campinas and Belo Horizonte were traditionally the norm. The number of small households in the country with only one or two members is also growing more rapidly compared to those with three or more. This shift in household size is also leading to greater uptake of vertical homes with apartments deemed an adequate spac...

Euromonitor International's Gardening in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Gardening in Brazil
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Urban jungle trend supported by apartment-dwelling smaller households
Brazilians turn to cultivating home produce, while greater value is being driven by more affluent consumers investing in high-tech gadgets
E-commerce increasingly popular amongst younger generations of gardeners
COMPETITIVE LANDSCAPE
Local player Tramontina retains leadership of highly fragmented competitive landscape
Forth Jardim looks to improve operations and customer service through Logithink
Nutriplan benefits from urban jungle trend with increasing demand for pots and planters
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2014-2019
Table 2 Sales of Gardening by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Gardening: % Value 2015-2019
Table 4 LBN Brand Shares of Gardening: % Value 2016-2019
Table 5 Distribution of Gardening by Format: % Value 2014-2019
Table 6 Forecast Sales of Gardening by Category: Value 2019-2024
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
A number of positive indicators support increasing demand for home and garden in Brazil
Sustainability and desire for calming environments within increasingly urban landscape
Increasingly fragmented competitive landscape due to entry of independent small players
Increasing importance of adopting omnichannel strategy to expand consumer reach
Positive economic indicators set to support stronger performance by home and garden over the forecast period
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2014-2019
Table 9 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 11 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 13 Distribution of Home and Garden by Format: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format and Category: % Value 2019
Table 15 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources

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