Impact analysis of COVID-19 on Apparel Accessories Market in Turkey
Published Date:May 2020 (Upgradation in process)
Category:FMCG & Food
Impact Analysis on the Growth of Market
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Scarves continued to dominate apparel accessories in Turkey in 2019. It was also the most dynamic performer in current value growth terms, and the only category to post growth in volume sales. This was largely due to sustained demand for hijabs (headscarves) among religiously conservative Muslim women, who wear these garments to cover their hair and neck. The same trend will continue to boost the development of scarves over the forecast period. The category is likely to witness the launch of new...
Euromonitor International's Apparel Accessories in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Apparel.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Apparel Accessories in Turkey
List OF CONTENTS AND TABLES
Scarves remains the dominant category due to popularity of hijabs
Changing fashions and lifestyles stimulate demand in hats/caps
Rise of e-commerce channel presents opportunities for smaller producers
Competitive pricing strategy helps LC Waikiki consolidate its lead in 2019
Nike and adidas face growing competition from fast fashion brands
Social media will continue to shape consumer choices and company strategies
Table 1 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 2 Sales of Apparel Accessories by Category: Value 2014-2019
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Price hikes temper overall expansion of apparel and footwear in Turkey
Digital technologies influence consumer behaviour and competitive strategies
Domestic firms continue to lead but are hardest hit by fallout from currency crisis
E-commerce channel continues to perform strongly
Positive outlook is contingent on macroeconomic conditions
Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Summary 1 Research Sources
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