Global Location Analytics Market

  • Product Code:
  • Published Date:
    17 Jul 2021
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  • Category:
    ICT & Telecom
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Impact Analysis on the Growth of Market

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Market Overview:

Global Location Analytics Market uses the integration of the location-based 3D data with the Business Intelligence (BI) Data to make important business decisions.Nowadays, information based on geographic location can be easily gathered using numerous sources such as Cameras, GPS Systems, Social Media Channels and Sensors used in mobile devices. Information gathered geographically helps in the data interpretation, analysis, and prediction of future data. This is especially useful in Disaster Management systems where location analytics helps in disaster prevention. The Real-Time data, combined with the Historical Data helps in identifying the disaster-prone areas. Location Analytics is also widely used in Military to keep a watch on the activities of the opponents. It is also used in courier services, to keep a record of the locations of delivery vehicles. Location Analysis helps in identifying patterns of activities based on geographic location, which can be used for the enhancement of businesses. For example: Companies can identify which location is the most profitable for them by identifying the pattern of spending location-wise. Also, the emergence of IOT (Internet of Things) and the growing ease of availability and connectivity of large data is one of the major factors that are leading to the increasing use of Location Analysis.

The end users of the Global Location Analytics Marketmainly include the BFSI, Government and Healthcare Sector, Transportation Departments, IT and Telecom Industry, Retail, Energy and Utilities and other such sectors.

Market Dynamics
The market for Global Location Analytics is currently booming due to the growth in the retail market, advancement in technology and growing concern towards customer satisfaction. It is expected to grow at a Compound Annual Growth Rate of 23.4%. The overall market for location-based analytics is expected to be worth $16.43 Billion by 2021. Historical as well as real-time information help in the predictive analysis of data for the enterprises. This helps in selection of a better target audience and thus helps in focussing the time and energy towards the correct customers. However, there are certain issues of concern, some of them being error-prone databases, security and privacy breaches, which are hindering the growth of the Global Location Analytics Market. But solutions have been devised to tackle these problems such as data analytics and web analytics. Thus the Global Location Analytics Market is expected to grow at a rapid rate.

Market Segmentation
The Global Location Analytics Marketis segmented into the following categories:
1. Application - The market is again divided intoEmergency Response Management, Customer Experience Management,Risk Management, Predictive Assets Management, Inventory Management, SupplyChain Planning And Optimization, Remote Monitoring, and Sales & Marketing Optimization
2. Component - Services and Solutions
3. Deployment Model -Cloud-Based and On-Premises
4. Geography-North America, South America, Asia Pacific, Middle East and Africa
5. Industry Vertical-IT, Consumer Goods, Retail, BFSI, Logistics, Transportation,Defense, Energy, and Utilities
6. Location - Based on the location, the market is sub-classified as Indoor and Outdoor
7. Organization Size - Based on the organization size, the market is sub-classified as Small. Medium and Large Organizations

Regional/Geographic Analysis
America is currently dominating the Global Location Analytics Market due to the early adoption of technology with increasing number of trade relationships of America with other countries. Location analytics and location intelligence have been adopted by other regions also including Europe and APAC region where goods' tracking has become extremely convenient. The manufacturing hubs of the world - China and Japan are also not behind in adoption of this technology. Globalisation and increase in exports and imports are also facilitating the market growth of location analytics.

Key Players
The major players in this field are Cisco Systems, Oracle Corporation, IBM Corporation, Microsoft Corporation, SAP SE, Alteryx, Inc., Tibco Software Inc., ESRI, Galigeo, Pitney Bowes, and SAS Institute, Inc.

Report ContentsRegional AnalysisReport Highlights
Market segments
Market Drivers, Restraints and Opportunities
Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Market - Current Trends
Competition & Major Companies
Technology and R&D Status
Porters Five Force Analysis
Strategic and Critical Success Factor Analysis of Key Players

North America
US and Canada

Latin America
Mexico, Brazil, Argentina and Rest of Latin America

Western Europe
EU5 (Germany, France, Italy, Spain, U.K.)
Nordic Countries (Denmark, Finland, Norway, and Sweden)
Benelux (Belgium, The Netherlands, and Luxembourg)
Rest of Western Europe

Eastern Europe
Rest of Eastern Europe

Asia Pacific
Australia and New Zealand
Rest of Asia Pacific

Middle East and Africa
GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
South Africa
North Africa
Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
Consumer and Pricing Analysis
Market dynamics of the industry
Market Segmentation
Estimated Market Sizing in terms of volume and value
Recent trends in Market and impact
Research Status and Technology Overview
Extensive Industry Structure Coverage


Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

  • North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook


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