Germany Alcoholic Drinks Market, By Products (Beer, cider & FABs, Spirits and Wine) and By Distribution Channel (Specialist Retailers, Supermarkets/Hypermarkets, Convenience Stores and On-trade) – Analysis, Share, Trends, Size, & Forecast From 2014 – 2025

  • Product Code:
  • Published Date:
    17 Jul 2021
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  • Category:
    FMCG & Food
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Impact Analysis on the Growth of Market

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Market Overview:


The Germany alcoholic drinks market was valued at USD 85.36 billion by 2017, growing with 6.9% CAGR during the forecast period, 2018-2025

Germany alcoholic drinks market is analyzed taking distillers, brewers, and winemakers as a key players. The market’s value grew at a rather slow pace since last few year, however, expected to gain the momentum significantly over the study period. The Germany accounted for around 15% of the overall European alcoholic drinks market, which closely matches the United Kingdom industry size in terms of value. In 2017, the country’s consumption per capita of beer was over 110 million liters and has exported over 900 million liters to other countries. However, significant reduction in consumer spending coupled with decline in alcohol consumption will impact negatively to the industry growth.

Products Takeaway

Beer, cider & FABs
Among which, the beer, cider & FABs segment was the markets’ most lucrative area with total revenues over 45% in 2017. The beers, ciders & FABs segment is predominant, which suggests that suppliers to this segment have a greater influence than that of remaining suppliers of raw materials. The spirits segment contributed revenues of USD $20 billion in 2017, equating to over 25% of the market’s aggregate value.

Distribution Channel Takeaway

Specialist Retailers
Convenience Stores
Of these, supermarkets channel is considered to be the leading distribution medium in the German alcoholic drinks market, accounting for a 55% share of the total market’s volume. Whereas, on-trade accounts for a further 26.2%

Key Vendors Takeaway

Oetker Gruppe
Saint-Gobain S.A.
Bayerische Brau Holding AG
Mondi PLC
Rexam PLC
Bitburger Braugruppe GmbH
Tetra Laval
Anheuser-Busch InBev SA/NV
Brauholding Bayern Mitte
August Oetker
AB InBev
The German alcoholic drinks industry is fairly fragmented with the four leading companies’ only accounting for 35% of the volume share. This alleviates rivalry to some degree and allows for smaller players to exert greater influence. Oetker Gruppe emerged as the leading player in the German alcoholic drinks industry, generating over 18% share of the market’s volume. Wheras, Bitburger Braugruppe captured around 7% of market share. High degree of product differentiation, due to the variety of products offered within the product categories, for example, beers & ciders into flavoured alcoholic beverages. Also, range of brands available, with an accompanying variance in quality and price, boosts competition among key players.

The market size and forecast for each segment and sub-segments has been considered as below:

Historical Year – 2014 & 2016
Base Year – 2017
Estimated Year – 2018
Projected Year – 2025

Traders, Distributors, and Suppliers
Government and Regional Agencies
Research Organizations

The scope of this report covers the market by its major segments, which include as follows:


Beer, cider & FABs

Specialist Retailers
Convenience Stores

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

  • North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook


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