Digital Out of Home Market (DOOH) Share, Size, Trends, & Industry Analysis Report 2019-2026

  • Product Code:
    RP-ID-10307097
  • Published Date:
    22 Apr 2020
  • Region:
    Global
  • Pages:
    140
  • Category:
    ICT & Telecom
  • Publisher:
    Pub-ID-41

Impact Analysis on the Growth of Market

Activating Probable Propositions Amidst COVID-19 Crisis

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What is Digital Out Of Home?
Digital Out Of Home media, or DOOH media, refers to digital media that is present in environments that are accessible to the public. Examples of Digital Out Of Home media include digital billboards and outdoor signage, as well as networks of screens found in businesses such as malls and healthcare providers. Digital Out Of Home media is currently most commonly used for commercial, infrastructural and institutional applications.

The growth of the market is supported by the increasing use of commercial display in advertising, which is a strong medium for promotion for all the sectors and applications. The DOOH market is driven by cost-effectiveness of digital displays. The players in this market need to continuously find unique product implementations and create complementary products and innovative services to increase their market share. Digital out of home provides an opportunity for marketing with digital billboards, creating interactive campaigns, and weekly promotion at a greater level without wasting paper for printed boards.

In the current business scenario, it is crucial to employ efficient systems for in-transit advertising, owing to increase in development of numerous user engagement devices and applications. DOOH is a cost-effective medium of promoting and branding any product or service, which drives the global digital out-of-home market. DOOH caters to public interest by using real-time screens and live data feeds. The key factors that hamper this market are variation in regulations related to DOOH advertising such as the content and size across different regions, volatile cost of advertising, and lack of real-time and detailed consumption data. As the internet has now gained prominence, the ability to build awareness and obtain impressive results is easier via DOOH.

Segment Overview
The global DOOH market is segmented based on format type, application, end user, and region. On the basis of format type, the market is divided into billboard, transit, street furniture, and others. Based on application, it is bifurcated into indoor and outdoor. The end user segment is classified into automotive, personal care & household, entertainment, retail, food & beverages, telecom, and BFSI. Based on region, the market is analysed across North America, Europe, Asia-Pacific, and LAMEA.

By Product
*Billboard
*Street Furniture
*Transit

By Vertical
*Commercial
*Infrastructural
*Institutional
*Other Verticals

By Application
*Outdoor
*Indoor
*Displays Used
o LCD
o OLED Display
o E-Paper Display
o Direct-View Fine-Pixel Led
o Direct-View Large-Pixel Led

By Regional Ananlysis
North America
U.S.
Canada

Europe
Germany
UK
France
Italy
Spain
Belgium
Russia
Netherlands
Rest of Europe

Asia-Pacific
China
India
Japan
Korea
Singapore
Malaysia
Indonesia
Thailand
Philippines
Rest of Asia-Pacific

Latin America
Brazil
Mexico
Argentina
Rest of LATAM

Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of MEA

Some of the key vendors in the digital-out-of-home market are JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, oOh!Media Ltd., Ströer SE & Co. KGaA, Outfront Media, Inc., APN Outdoor Group Ltd., Focus Media Co. Ltd., Exterion Media Group, BroadSign International LLC and Asiaray Media Group Ltd.
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