Depilatories in Malaysia

  • Product Code:
    RP-ID-10327990
  • Published Date:
    31 Jul 2020
  • Region:
    Global
  • Pages:
    24
  • Category:
    FMCG & Food
  • Publisher:
    Pub-ID-36

Impact Analysis on the Growth of Market

Activating Probable Propositions Amidst COVID-19 Crisis

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Depilatories continued to record low steady current value growth in 2019, represented by the larger category of hair removers/bleaches, and women’s razors and blades. The latter however, continued to record a more impressive performance between the two in 2019 in both current value and volume growth terms, offering a lower average unit price. Nevertheless, systems continued to gain value share within women’s razors and blades in 2019 from disposables due to its higher unit price.

Euromonitor International's Depilatories in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Depilatories in Malaysia
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Women’s razors and blades continues to outperform in volume terms in 2019 due to more accessible price points
Players attempt to innovate within hair removers/bleaches in 2019 to gain consumers’ attention
Highly consolidated competitive landscape means new entries must offer differentiation to gain share from dominant brands
2020 AND BEYOND
COVID-19 impact
Affected products within depilatories
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2014-2019
Table 2 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 4 NBO Company Shares of Depilatories: % Value 2015-2019
Table 5 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 6 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Brands continue to explore use of natural ingredients in new launches in addition to offering multi-purpose time-saving products due to demand for greater convenience
Highly fragmented competitive landscape in 2019 led by international brands
Positive outlook for beauty and personal care over the forecast period, driven by demand for mass products
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
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