Breakfast Cereal Market, By Material (Ready-to-eat Cereals and Hot cereals), By Distribution Channel (Independent Retailers, Supermarkets / hypermarkets, Specialist Retailers and Convenience Stores) and by Geography (NA, EU, APAC, and RoW)-Analysis, Share, Trends, Size, & Forecast From 2014-2025

REPORT HIGHLIGHTS

The breakfast cereal market was valued at USD 36.28 billion by 2017, growing with 13.7% CAGR during the forecast period, 2018-2025

Breakfast cereal food were originally sold as milled grains of oats and wheat which required further cooking prior to consumption. This product is categorized as traditional and ready to eat cereals. Traditional products includes oats, farina, wheat, rice, and corn products. Whereas, ready to eat products comprise of flaked, gun-puffed whole grain and extruded gun-puffed cereals.

The global breakfast cereals market valued USD 33.6 billion in 2017, expanding at a CAGR of 2.8% during the study period. In 2019, the global breakfast cereals market had a volume of 5.6 million kilo and growing with 12% CAGR. These products have become more attractive as the importance of healthy foods has increased. This has also resulted in the emergence of many new, local producers who will exacerbate the level of competition.

Product Takeaway

In terms of product types, the market is divided as;

Ready-to-eat cereals
Hot cereals
Ready-to-eat category accounted for the highest revenue share. Ready to eat cereals are undeniably quick and easy to cook and becoming very popular among the users owing to the busy lifestyle. These products are fast replacing traditional breakfast menus. as the companies are introducing range of ready to eat cereals with flavors to entice customer’s taste-buds. The largest markets for the Ready-to-eat Cereal products are Ireland, U.K. and Australia.

Distribution Channel Takeaway

Independent Retailers
Supermarkets / hypermarkets
Specialist Retailers
Convenience Stores
Other
Of these, ready-to-eat cereal is considered to be the biggest market, with over 80% market share. In terms of value, over three-quarters of breakfast cereal products are sold in hypermarkets and supermarkets.

Companies

Nestlé S.A.
Marico Limited
General Mills, Inc.
Kellogg Company
Bagrrys India Limited
Sanitarium Health
B&G Foods Inc.
PepsiCo
Attune foods
Post Foods LLC
Bob’s Red Mill Natural Foods
The global breakfast cereals market sees a strong presence of players such as General Mills, Kellogg and Cereal Partners Worldwide. Kellogg’s dominated the market in terms of value, with a share of over 35%. Whereas, the top three market players account for over 55% of the total market value. The industry is fairly concentrated, both in terms of the major producers and sales channels.

The market size and forecast for each segment and sub-segments has been considered as below:

Historical Year – 2014 & 2016
Base Year – 2017
Estimated Year – 2018
Projected Year – 2025
TARGET AUDIENCE

Traders, Distributors, and Suppliers
Manufacturers
Government and Regional Agencies
Research Organizations
Consultants
Distributors
SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

MARKET, BY PRODUCT

Ready-to-eat cereals
Hot cereals
MARKET, BY DISTRIBUTION CHANNEL

Independent Retailers
Supermarkets / hypermarkets
Specialist Retailers
Convenience Stores
Other
MARKET, BY REGION

North America
U.S.
Canada
Europe
Germany
France
Rest of Europe
Asia Pacific
India
China
Rest of APAC
Rest of the World
Middle East and Africa
Latin America

Geography Analysis:

The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

• North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
• Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
• Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

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