Augmented Reality in Retail Industry By Technology (Marker-less Augmented Reality, Marker-based Augmented Reality), By Offering (Software and Services, Hardware), By Device Type (Handheld Device, Head-Mounted Display (HMD), Smart AR Mirror), and By Retail Type (Apparel Fitting, Furniture and Lighting) - Market Forecast and Size Analysis 2019-2025

  • Product Code:
    RP-ID-10078942
  • Published Date:
    17 Jul 2021
  • Region:
    Global
  • Pages:
    110
  • Category:
    ICT & Telecom
  • Publisher:
    Pub-ID-27

Impact Analysis on the Growth of Market

Activating Probable Propositions Amidst COVID-19 Crisis

With things going haywire, we analyze key points to make sure that the businesses around the globe are completely prepared to tackle potential implications caused by COVID-19. Be it protecting employees, customers or the overall business operations, we ensure that the employers take the right decisions, make strategic investments and maintain a healthy work culture along with taking probable measures to minimize the financial loss. Know More

The Research Report is Updated with 2021 Base Year, 2022 Estimated year and Forecast till 2031 with Market Insights.


With the dip in global production, the GDP has contracted in 2020 and impacted the market across the world. Upon placing a Sample Request, you will receive an updated report with 2021 as base year, 2022 as estimated year and forecast to 2031. This will have market drivers, recovery rate in the market, insights and competitive analysis.



Market Overview:

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Global Augmented Reality in Retail Industry was valued at USD 0.90 Billion in the year 2017. Global Augmented Reality in Retail Industry is further estimated to grow at a CAGR of 45.7% from 2019 to reach USD 17.42 Billion by the year 2025. North America region holds the highest Industry share in 2017 and Asia-Pacific Industry is considered as the fastest growing Industry in the forecasted period. At country level, developed industries like the U.S holds the notable Industry share in 2017 and it is projected to grow at a gradual rate in the coming years.

Major market players in Augmented Reality in Retail Industry are Alphabet Inc., Apple Inc., PTC Inc., Microsoft Corp., Blippar, Augment, Wikitude GmbH, ViewAR - Augmented Reality, Marxent-Patents Pending, Zugara Inc., and brief overview of 9 companies is also provided in the report.

SWOT analysis of Augmented Reality in Retail Industry:
Strength:
Rising smartphone penetration tends to growth of AR Apps
Weakness:
Security and privacy concerns
Opportunities:
Increasing investment in retail sector
Threats:
Lack of expertise

The global Augmented Reality in Retail Industry has been segmented into Offering, Technology, Device Type, Retail Type and region. Based on Retail Type, the Furniture and Lighting segment is projected to lead the Industry from 2019 to 2025.

Augmented Reality in Retail Industry Segmentation:
By Technology
• Marker-less Augmented Reality
o Image Processing Based
o Model Based
• Marker-based Augmented Reality
o Active Marker
o Passive Marker

By Retail Type
• Apparel Fitting
• Furniture and Lighting
• Grocery Shopping Jewelry
• Beauty and Cosmetics
• Footwear
• Others

By Offering
• Software and Services
o Services
o Software Development Kits
• Hardware
o Cameras
o Sensors
o Displays & Projectors
o Semiconductor Components

By Device Type
• Handheld Device
• Head-Mounted Display (HMD)
• Smart AR Mirror

By Region
• North America
o USA
o Canada
• Europe
o Germany
o U.K.
o France
o Italy
o Rest of Europe
• APAC
o China
o India
o Japan
o Rest of Asia-Pacific
• RoW
o Latin America
o Middle East & Africa


Geography Analysis:


The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:

  • North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys  & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
  • Middle East and Africa  (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook

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