Asian Live Stream Market: Drivers, Restraints, Opportunities, Trends, and Forecasts to 2023

  • Product Code:
    RP-ID-10077991
  • Published Date:
    Mar 2019
  • Region:
    Global
  • Pages:
    84
  • Category:
    ICT & Telecom
  • Publisher:
    Infoholic Research
Overview: Live streaming video refers to broadcasts in real time over the internet and it is a popular phenomenon in the global entertainment and communication industry. The innovative live streaming services have brought the customers and brands close by maintaining higher degree of transparency and thus promoting a better understanding of the customer behavior for brands. It also creates better targeting strategies for the companies. In the recent years, the market has moved from just being a provider of online broadcasting to a provider of online video platforms with wide growing user-generated content (UGC). The increasing internet penetration, video quality, faster broadcasting speeds, and rapid growth of smartphone penetrations are spurring the Asian live stream market growth. Online platforms have become a strategic business model for marketers and brands as it helps them to analyse trends in consumer behaviour and brand communication. Market Analysis: Brands are strategically prioritizing online broadcasting services as a tool to reach their target customers and for broadcasting information about their product launches, behind-the-scene footage and product demonstrations to gain traction. According to Infoholic Research, Asian Live Stream Market is expected to grow at a CAGR of 46.4% through the forecast period 2017-2023. The market is analysed by user type, deployment type, device type, use-case, and countries. Market Segmentation Analysis: The user types segment includes B2C users, B2B users and P2P users. The market is driven by improving internet speed, changing trends in the entertainment industry and demand for greater transparency between customers and brands. The major deployment types used by the customers are: Cloud, on-premises and hybrid. The wide spread of public cloud technologies implementation, B2C and B2B branding, entertainment content, corporate communications, advertising, training purposes and others are fueling live stream platforms’s operations in Asian markets. The popular devices used for live streaming in Asia are PC/Laptop and Smartphone, Tablets, smart tv and others. The growing internet penetration rates and lowered device prices are expected to enhance the necessary infrastructure required for the wide uptake of live stream technology. Countries and Vertical Analysis: The counties covered in report are China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Among these Japan, Taiwan, South Korea and China are expected to grow at a higher CAGR through the forecast period 2017-2023. The popular use case/verticals for the live stream platforms are sports, gameplay, user generated content, consents and others. Most of the global leading companies in the entertainment industry are entering Asian live sports stream market place as there are low barriers to enter. P2P customers dominating the user generated content segment due to the higher interaction levels live stream offers. Benefits and Vendors The report contains an in-depth analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategy, and views; and competitive landscape. Companies analysed in the report are Ustream, JStream, Wowza, Neulion, NicePeopleAtWork, and Amazon Prime and Kamcord. The study offers a comprehensive analysis of the “Asian Live Stream Market”. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, it helps the venture capitalist in understanding the companies better and take informed decisions.
1 Industry Outlook 9 1.1 Industry Overview 9 1.2 Industry Trends 10 1.3 PEST Analysis 11 2 Report Outline 12 2.1 Report Scope 12 2.2 Report Summary 13 2.3 Research Methodology 14 2.4 Report Assumptions 15 3 Market Snapshot 16 3.1 Total Addressable Market 16 3.2 Segmented Addressable Market 17 4 Market Outlook 18 4.1 Overview 18 4.2 Market Trends 18 4.3 Porter 5 (Five) Forces 20 5 Market Characteristics 21 5.1 Evolution 21 5.2 Ecosystem 22 5.3 Market Segmentation 23 5.4 Market Dynamics 23 5.4.1 Drivers 25 5.4.1.1 Growing Internet connectivity across Asia 25 5.4.1.2 The evolution of live streaming 25 5.4.1.3 Increasing demanding for Video-As-A-Service (VaaS) 25 5.4.1.4 To stay competitive 25 5.4.2 Restraints 25 5.4.2.1 Higher internet charges 25 5.4.2.2 Internet outage and traffic overloads 25 5.4.2.3 Bandwidth optimization 26 5.4.3 Opportunities 26 5.4.3.1 Growing Demand for Video analytics 26 5.4.3.2 Government projects 26 5.5 DRO – Impact Analysis 27 6 User Types: Market Size and Analysis 29 6.1 Overview 29 6.2 B2B users (Business to Business) 30 6.3 B2C users (Business to Customer) 30 6.4 P2P users 31 7 Deployment Type: Market Size and Analysis 33 7.1 Overview 33 7.2 Cloud 33 7.3 On-premises 34 7.4 Hybrid 35 8 Device type: Market Size and Analysis 36 8.1 Overview 36 8.2 PC/Laptop 37 8.3 Smartphone 38 8.4 Tablet 38 8.5 Smart tv 39 8.6 Others 40 9 Use Case: Market Size and Analysis 41 9.1 Overview 41 9.2 Sports 41 9.3 Game play 42 9.4 User generated Content (UGC) 43 9.5 Concerts 43 9.6 Others 44 10 Countries: Market Size and Analysis 45 10.1 Overview 45 10.2 China 50 10.3 India 52 10.4 Indonesia 53 10.5 Japan 54 10.6 Malaysia 55 10.7 Philippines 57 10.8 Singapore 58 10.9 South Korea 59 10.10 Taiwan 60 10.11 Thailand 62 10.12 Vietnam 63 11 Vendors Profile 65 11.1 Ustream 65 11.1.1 Overview 65 11.1.2 Business Focus 66 11.1.3 SWOT Analysis 67 11.1.4 Business Strategies 67 11.2 J-Stream 68 11.2.1 Overview 68 11.2.2 Business Focus 69 11.2.3 SWOT Analysis 69 11.2.4 Business Strategies 69 11.3 Wowza 70 11.3.1 Overview 70 11.3.2 Business Focus 71 11.3.3 SWOT Analysis 71 11.3.4 Business Strategies 71 11.4 Livestream 72 11.4.1 Overview 72 11.4.2 Business Focus 73 11.4.3 SWOT Analysis 73 11.4.4 Business Strategies 73 11.5 Twitch 75 11.5.1 Overview 75 11.5.2 Business Focus 76 11.5.3 SWOT Analysis 77 11.5.4 Business Strategies 77 12 Companies to Watch for 78 12.1 NeuLion 78 12.1.1 Overview 78 12.1.2 Product Offering 78 12.2 kamcord 78 12.2.1 Overview 78 12.2.2 Product Offering 79 12.3 Douyu Network Technology 78 12.3.1 Overview 78 12.3.2 Product Offering 79 13 Competitive Landscape 80 13.1 Competitor Comparison Analysis 80 14 Expert Insights 81 Annexure 83 Abbreviations 83
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Ustream, JStream, Wowza, Neulion, NicePeopleAtWork, and Amazon Prime and Kamcord
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