Asia Pacific Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Country 2020-2026: Trend Forecast and Growth Opportunity

  • Product Code:
    RP-ID-10300463
  • Published Date:
    Mar 2020 (Upgradation in process)
  • Region:
    Global
  • Pages:
    111
  • Category:
    ICT & Telecom
  • Publisher:
    Pub-ID-26
Asia Pacific augmented reality market will grow by 52.6% over 2020-2026 with a total addressable market cap of $197.3 billion in the fast-growing region.
Highlighted with 36 tables and 43 figures, this 111-page report “Asia Pacific Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia Pacific augmented reality market in every aspect of the classification from perspectives of Component, Technology, Device, Industry Vertical, End User, and Country.
Based on Component, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Others
Software
• Software Developer Kits
• Cloud Services
Based on Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Marker-based Augmented Reality
• Passive Marker
• Active Marker
Markerless Augmented Reality
• Model based Tracking
• Image based Processing
Based on Device, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Handheld Device
Based on Industry Vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Gaming
• Entertainment & Media
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
Based on End User, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Consumer
Enterprise
• Large Enterprises
• Small- & Medium-sized Enterprises
Geographically, the following regions together with the listed national/local markets are fully investigated:
• Japan
• China
• South Korea
• Australia
• India
• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Device, and Industry Vertical over the years 2015-2026 are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Asia Pacific augmented reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
Facebook Inc
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Optinvent S.A.
Popar Co Ltd
Qualcomm Technologies Inc.
Samsung Co Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zugara, Inc.
(Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Table of Contents
1 Introduction 6
1.1 Industry Definition and Research Scope 6
1.1.1 Industry Definition 6
1.1.2 Research Scope 7
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 10
1.2.3 Secondary Data 10
1.2.4 Primary Data 10
1.2.5 Data Filtration and Model Design 11
1.2.6 Market Size/Share Estimation 12
1.2.7 Research Limitations 13
1.3 Executive Summary 14
2 Market Overview and Dynamics 17
2.1 Market Size and Forecast 17
2.2 Major Growth Drivers 18
2.3 Market Restraints and Challenges 21
2.4 Emerging Opportunities and Market Trends 24
2.5 Porter’s Fiver Forces Analysis 27
3 Segmentation of Asia Pacific Market by Component 31
3.1 Market Overview by Component 31
3.2 Hardware 33
3.3 Software 35
4 Segmentation of Asia Pacific Market by Technology 37
4.1 Market Overview by Technology 37
4.2 Marker-based Augmented Reality 39
4.3 Markerless Augmented Reality 40
5 Segmentation of Asia Pacific Market by Device 41
5.1 Market Overview by Device 41
5.2 Head-Mounted Display (HMD) 43
5.3 Head-Up Display (HUD) 44
5.4 Handheld Device 45
6 Segmentation of Asia Pacific Market by Industry Vertical 46
6.1 Market Overview by Industry Vertical 46
6.2 Gaming 49
6.3 Entertainment & Media 50
6.4 Aerospace & Defense 51
6.5 Healthcare 52
6.6 Education 53
6.7 Automotive 54
6.8 Retail & Marketing 55
6.9 Other Verticals 56
7 Segmentation of Asia Pacific Market by End User 57
7.1 Market Overview by End User 57
7.2 Consumer 59
7.3 Enterprise 60
8 Asia-Pacific Market 2019-2026 by Country 61
8.1 Overview of Asia-Pacific Market 61
8.2 China 64
8.3 Japan 66
8.4 India 69
8.5 Australia 71
8.6 South Korea 73
8.7 Rest of APAC Region 75
9 Competitive Landscape 77
9.1 Overview of Key Vendors 77
9.2 New Product Launch, Partnership, Investment, and M&A 80
9.3 Company Profiles 81
Apple Inc. 81
Atheer, Inc. 83
Blippar Ltd. 84
Catchoom Technologies, S.L. 85
Facebook Inc 86
Google, LLC 87
HP Development Co., L.P. 88
Intellectsoft LLC 89
Lumus Ltd. 90
Magic Leap, Inc 91
Microsoft Corp. 92
Niantic Inc. 93
Optinvent S.A. 94
Popar Co Ltd 95
Qualcomm Technologies Inc. 96
Samsung Co Ltd. 97
Sony Corporation 98
Total Immersion 99
Universal mCloud Corp. (NGRAIN) 100
Vuzix Corp. 101
Wayray AG 102
Wikitude GmbH 103
Zugara, Inc. 104
10 Investing in Asia Pacific Market: Risk Assessment and Management 105
10.1 Risk Evaluation of Asia Pacific Market 105
10.2 Critical Success Factors (CSFs) 108
Related Reports and Products 111List of Tables:

Table 1. Snapshot of Asia Pacific Augmented Reality Market, 2019-2026 15
Table 2. Main Product Trends and Market Opportunities in Asia Pacific Augmented Reality Market 24
Table 3. Asia Pacific Augmented Reality Market by Component, 2015-2026, $ mn 31
Table 4. Asia Pacific Augmented Reality Market: Hardware by Type, 2015-2026, $ mn 34
Table 5. Asia Pacific Augmented Reality Market: Software by Type, 2015-2026, $ mn 35
Table 6. Asia Pacific Augmented Reality Market by Technology, 2015-2026, $ mn 37
Table 7. Asia Pacific Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ mn 39
Table 8. Asia Pacific Augmented Reality Market: Markerless AR by Type, 2015-2026, $ mn 40
Table 9. Asia Pacific Augmented Reality Market by Device, 2015-2026, $ mn 41
Table 10. Asia Pacific Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 46
Table 11. Asia Pacific Augmented Reality Market by End User, 2015-2026, $ mn 57
Table 12. Asia Pacific Augmented Reality Market: Enterprise by Size, 2015-2026, $ mn 60
Table 13. APAC Augmented Reality Market by Country, 2015-2026, $ mn 62
Table 14. China Augmented Reality Market by Technology, 2015-2026, $ mn 65
Table 15. China Augmented Reality Market by Device, 2015-2026, $ mn 65
Table 16. China Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 65
Table 17. Japan Augmented Reality Market by Technology, 2015-2026, $ mn 68
Table 18. Japan Augmented Reality Market by Device, 2015-2026, $ mn 68
Table 19. Japan Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 68
Table 20. India Augmented Reality Market by Technology, 2015-2026, $ mn 70
Table 21. India Augmented Reality Market by Device, 2015-2026, $ mn 70
Table 22. India Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 70
Table 23. Australia Augmented Reality Market by Technology, 2015-2026, $ mn 72
Table 24. Australia Augmented Reality Market by Device, 2015-2026, $ mn 72
Table 25. Australia Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 72
Table 26. South Korea Augmented Reality Market by Technology, 2015-2026, $ mn 74
Table 27. South Korea Augmented Reality Market by Device, 2015-2026, $ mn 74
Table 28. South Korea Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 74
Table 29. Augmented Reality Market in Rest of APAC by Country, 2015-2026, $ mn 76
Table 30. Apple Inc.: Company Snapshot 81
Table 31. Apple Inc.: Business Segmentation 81
Table 32. Apple Inc.: Product Portfolio 82
Table 33. Apple Inc.: Revenue, 2016-2018, $ mn 82
Table 34. Apple Inc.: Recent Developments 82
Table 35. Risk Evaluation for Investing in Asia Pacific Market, 2019-2026 106
Table 36. Critical Success Factors and Key Takeaways 109List of Figures:

Figure 1. Research Method Flow Chart 9
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 12
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 14
Figure 4. Asia Pacific Augmented Reality Market, 2015-2026, $ mn 17
Figure 5. Primary Drivers and Impact Factors of Asia Pacific Augmented Reality Market 18
Figure 6. Primary Restraints and Impact Factors of Asia Pacific Augmented Reality Market 21
Figure 7. Porter’s Fiver Forces Analysis of Asia Pacific Augmented Reality Market 27
Figure 8. Breakdown of Asia Pacific Augmented Reality Market by Component, 2019-2026, % of Revenue 31
Figure 9. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 32
Figure 10. Asia Pacific Augmented Reality Market: Hardware, 2015-2026, $ mn 33
Figure 11. Asia Pacific Augmented Reality Market: Software, 2015-2026, $ mn 35
Figure 12. Breakdown of Asia Pacific Augmented Reality Market by Technology, 2019-2026, % of Revenue 37
Figure 13. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%) 38
Figure 14. Asia Pacific Augmented Reality Market: Marker-based Augmented Reality, 2015-2026, $ mn 39
Figure 15. Asia Pacific Augmented Reality Market: Markerless Augmented Reality, 2015-2026, $ mn 40
Figure 16. Breakdown of Asia Pacific Augmented Reality Market by Device, 2019-2026, % of Revenue 41
Figure 17. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Device, Value ($ mn) and Share (%) 42
Figure 18. Asia Pacific Augmented Reality Market: Head-Mounted Display (HMD), 2015-2026, $ mn 43
Figure 19. Asia Pacific Augmented Reality Market: Head-Up Display (HUD), 2015-2026, $ mn 44
Figure 20. Asia Pacific Augmented Reality Market: Handheld Device, 2015-2026, $ mn 45
Figure 21. Breakdown of Asia Pacific Augmented Reality Market by Industry Vertical, 2019-2026, % of Revenue 46
Figure 22. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ mn) and Share (%) 47
Figure 23. Asia Pacific Augmented Reality Market: Gaming, 2015-2026, $ mn 49
Figure 24. Asia Pacific Augmented Reality Market: Entertainment & Media, 2015-2026, $ mn 50
Figure 25. Asia Pacific Augmented Reality Market: Aerospace & Defense, 2015-2026, $ mn 51
Figure 26. Asia Pacific Augmented Reality Market: Healthcare, 2015-2026, $ mn 52
Figure 27. Asia Pacific Augmented Reality Market: Education, 2015-2026, $ mn 53
Figure 28. Asia Pacific Augmented Reality Market: Automotive, 2015-2026, $ mn 54
Figure 29. Asia Pacific Augmented Reality Market: Retail & Marketing, 2015-2026, $ mn 55
Figure 30. Asia Pacific Augmented Reality Market: Other Verticals, 2015-2026, $ mn 56
Figure 31. Breakdown of Asia Pacific Augmented Reality Market by End User, 2019-2026, % of Revenue 57
Figure 32. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by End User, Value ($ mn) and Share (%) 58
Figure 33. Asia Pacific Augmented Reality Market: Consumer, 2015-2026, $ mn 59
Figure 34. Asia Pacific Augmented Reality Market: Enterprise, 2015-2026, $ mn 60
Figure 35. Breakdown of APAC Augmented Reality Market by Country, 2019 and 2026, % of Revenue 62
Figure 36. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 63
Figure 37. Augmented Reality Market in China, 2015-2026, $ mn 64
Figure 38. Augmented Reality Market in Japan, 2015-2026, $ mn 67
Figure 39. Augmented Reality Market in India, 2015-2026, $ mn 69
Figure 40. Augmented Reality Market in Australia, 2015-2026, $ mn 71
Figure 41. Augmented Reality Market in South Korea, 2015-2026, $ mn 73
Figure 42. Augmented Reality Market in Rest of APAC, 2015-2026, $ mn 75
Figure 43. Growth Stage of Asia Pacific Augmented Reality Industry over the Forecast Period 77
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Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
Facebook Inc
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Optinvent S.A.
Popar Co Ltd
Qualcomm Technologies Inc.
Samsung Co Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zugara, Inc.
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