ASIA PACIFIC A2P SMS MARKET-By Services (Transactional & Promotional), By Verticals (BFSI, Retail, IT & Telecom, Transport, Media & Entertainment, Healthcare, Government, Utilities & Logistics, Education), By Countries-Drivers, Opportunities, Trends, and Forecasts, 2016-2022

  • Product Code:
    RP-ID-10077922
  • Published Date:
    Mar 2019
  • Region:
    Global
  • Pages:
    159
  • Category:
    ICT & Telecom
  • Publisher:
    Infoholic Research
Application to Person (A2P) is an emerging messaging type in the mobile world. A2P SMS provides updates related to transactions, authorized info (secure info), notifications, reminders, alerts, promotional, enquiry, search, offers, etc. without any deduction. The A2P SMS is widely used across all the verticals including BFSI, retail, healthcare, education, utilities & logistics, transport, government, etc.
Further, A2P SMS is a cost-effective communication tool for end-users to increase their customer base, reach billions of customers, reduce operation costs, lower implementation costs, and improve the brand visibility in customer landscape. Increasing demand, changing customer lifestyle, growing business models, and mobile first strategy have made the branders to increase their spending on mobile applications. The mobile value chain players are aggressively innovating new products/services to reach the customer demands in the growing mobile market.
The Asia Pacific A2P SMS market is analyzed based on three segments, namely service, verticals and countries. In the next 5 years, A2P SMS is set to be the golden era for players to enhance the business or to capture the revenue in this market. There is a huge demand for A2P messaging services and services segment covers transactional and promotional services. The transactional service is expected to contribute the major market share for Asia Pacific A2P SMS market. Currently, the A2P SMS market is growing rapidly as SMEs & larger enterprises are aggressively adopting this technology to reach their customer in an effective and easy way.
Countries segment covers developed countries – Japan, ANZ, South Korea, Singapore and others, and developing countries – China, India, Indonesia, Philippines, Vietnam, Thailand, Malaysia and others. The developing countries hold the major market share compared to developed countries due to positive growth in the mobile market and internet subscriber base. Further, increasing demand for mobile application in enterprises and consumer landscape, rising spending on mobile applications, government initiatives and adoption of mobile phones are few of the factors expected to drive the A2P SMS market growth in the upcoming years.
The key players covered in the report are Vodafone Group Plc., Bharti Airtel Limited, SK Telecom Co. Ltd., China Unicom Ltd., Singapore Telecommunications Limited, Tanla Solutions Limited, SAP SE, Orange Business Services and TATA Communications Limited.
The study covers and analyzes the “Asia Pacific A2P SMS” market. Bringing out the complete key insights of this industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.
Table of Contents
1 Industry Outlook 14
1.1 Industry Overview 14
1.2 Industry Trends 14
1.3 Pest Analysis 15
2 Report Outline 16
2.1 Report Scope 16
2.2 Report Summary 16
2.3 Research Methodology 17
2.4 Report Assumptions 17
3 Market Snapshot 18
3.1 Total Addressable Market (TAM) 18
3.2 Segmented Addressable Market (SAM) 18
3.3 Related Markets 19
3.3.1 Over-The-Top (OTT) Messaging 19
3.3.2 Person to Person (P2P) 19
4 Market Outlook 20
4.1 Overview 20
4.2 Market Definition – Infoholic Research 20
4.3 Market Trends 20
4.4 Market Segmentation 21
4.5 Mobile Devices Wireless Technology Evolution 22
4.6 Porter 5 (Five) Forces 22
5 Market Characteristics 23
5.1 Overview and Evolution – SMS and Types 23
5.1.1 Person to Person (P2P) 23
5.1.2 Application to Person (A2P) 23
5.1.3 Person to Application (P2A) 23
5.2 Ecosystem 24
5.3 Value Chain Analysis 25
5.4 Market Dynamics 25
5.4.1 Drivers 25
5.4.1.1 Increase in the mobile subscriber base 25
5.4.1.2 Rising demand for A2P SMS platform in the enterprise sector 25
5.4.2 No need of the internet 26
5.4.3 Restraints 26
5.4.3.1 Government regulatory 26
5.4.3.2 Lack of infrastructure 26
5.4.4 Opportunities 26
5.4.4.1 A2P SMS platform is the enterprise business strategy 26
5.4.4.2 Rising adoption of smart technologies 26
5.4.4.3 Business opportunities in South-east Asian countries 27
5.4.5 DRO – Impact Analysis 27
5.5 Key Stakeholders 28
6 Services: Market Size and Analysis 29
6.1 Overview 29
6.2 Transactional Service 30
6.2.1 CRM 31
6.2.2 Interactive Service 32
6.2.2.1 Unstructured Supplementary Service Data (USSD) 33
6.2.2.2 One Time Password (OTP) Interactive Services 33
6.2.2.3 Two Factor Authentication (2FA) 33
6.3 Promotional Service 34
6.3.1 Promotional Campaigns 35
6.3.2 Pushed Content Services 36
6.3.3 Inquiry and Search Services 37
7 Verticals: Market Size and Analysis 40
7.1 Overview 40
7.2 BFSI 41
7.2.1 Overview 41
7.2.2 Drivers, Challenges, Emerging Trends, Key Opportunities in BFSI 43
7.2.3 Investment and Market Trend in BFSI 44
7.3 Retail 45
7.3.1 Overview 45
7.3.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Retail 48
7.3.3 Investment and Market Trend in Retail 50
7.4 IT & Telecom 51
7.4.1 Overview 51
7.4.2 Drivers, Challenges, Emerging Trends, Key Opportunities in IT & Telecom 52
7.4.3 Investment and Market Trend in IT & Telecom 53
7.5 Transport 54
7.5.1 Overview 54
7.5.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Transport 56
7.5.3 Investment and Market Trend in Transport 57
7.6 Media & Entertainment 58
7.6.1 Overview 58
7.6.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Media & Entertainment 60
7.6.3 Investment and Market Trend in Media & Entertainment 60
7.7 Healthcare 61
7.7.1 Overview 61
7.7.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Healthcare 63
7.7.3 Investment and Market Trend in Healthcare 65
7.8 Government 65
7.8.1 Overview 65
7.8.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Government 67
7.8.3 Investment and Market Trend in Government 67
7.9 Utilities & Logistics 68
7.9.1 Overview 68
7.9.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Utilities & Logistics 70
7.9.3 Investment and Market Trend in Utilities & Logistics 71
7.10 Education 71
7.10.1 Overview 71
7.10.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Education 74
7.10.3 Investment and Market Trend in Education 74
8 Countries: Market Size and Analysis 75
8.1 Overview 75
8.2 Developed Countries/Advanced Countries 75
8.2.1 Overview 75
8.2.2 Japan 76
8.2.2.1 Key Facts 78
8.2.2.2 Market Trends 79
8.2.3 Australia & New Zealand (ANZ) 79
8.2.3.1 Key Facts 82
8.2.3.2 Market Trends 82
8.2.4 South Korea 83
8.2.4.1 Mobile Market Snapshot 85
8.2.4.2 Key Facts 85
8.2.4.3 Market Trends 86
8.2.5 Singapore 86
8.2.5.1 Mobile Market Snapshot 88
8.2.5.2 Key Facts 89
8.2.5.3 Market Trends 89
8.3 Developing Countries 90
8.3.1 Overview 90
8.3.2 China 91
8.3.2.1 Key Facts 94
8.3.2.2 PEST Analysis 94
8.3.2.3 Market Trends 94
8.3.2.4 Key Opportunities 95
8.3.3 India 95
8.3.3.1 Key Facts 98
8.3.3.2 PEST Analysis 99
8.3.4 Market Trends 99
8.3.4.1 Key Opportunities 100
8.3.5 Thailand 100
8.3.5.1 Key Facts 102
8.3.5.2 Market Trends 102
8.3.6 Malaysia 103
8.3.6.1 Mobile Market Snapshot 105
8.3.6.1 Key Facts 105
8.3.6.2 Market Trends 106
8.3.7 Indonesia 106
8.3.7.1 Key Facts 108
8.3.7.2 Market Trends 108
8.3.8 Philippines 109
8.3.8.1 Mobile Market Snapshot 111
8.3.8.2 Key Facts 111
8.3.8.3 Market Trends 112
8.3.9 Vietnam 112
8.3.9.1 Key Facts 114
8.3.9.2 PEST Analysis 115
8.3.9.3 Market Trends 115
9 Vendor Profiles 116
9.1 Vodafone Group Plc 116
9.1.1 Overview 116
9.1.2 Business Units 117
9.1.3 Geographic Revenue 117
9.1.4 Business Focus 117
9.1.5 SWOT Analysis 118
9.1.6 Business Strategies 119
9.2 Bharti Airtel Limited 120
9.2.1 Overview 120
9.2.2 Business Units 121
9.2.3 Geographic Revenue 121
9.2.4 Business Focus 122
9.2.5 SWOT Analysis 122
9.2.6 Business Strategies 122
9.3 SK Telecom Co Ltd. 124
9.3.1 Overview 124
9.3.2 Business Units 125
9.3.3 Geographic Revenue 125
9.3.4 Business Focus 125
9.3.5 SWOT Analysis 126
9.3.6 Business Strategies 127
9.4 China Unicom Ltd. 128
9.4.1 Overview 128
9.4.2 Business Units 129
9.4.3 Geographic Revenue 129
9.4.4 Business Focus 130
9.4.5 SWOT Analysis 130
9.4.6 Business Strategies 130
9.5 Singapore Telecommunications Limited 132
9.5.1 Overview 132
9.5.2 Business Units 133
9.5.3 Geographic Revenue 133
9.5.4 Business Focus 134
9.5.5 SWOT Analysis 134
9.5.6 Business Strategies 134
9.6 mGage 136
9.6.1 Overview 136
9.6.2 Business Units 136
9.6.3 Geographic Revenue 137
9.6.4 Business Focus 137
9.6.5 SWOT Analysis 138
9.6.6 Business Strategies 138
9.7 Syniverse Technologies, LLC 139
9.7.1 Overview 139
9.7.2 Business Units 140
9.7.3 Geographic Revenue 140
9.7.4 Business Focus 140
9.7.5 SWOT Analysis 141
9.7.6 Business Strategies 141
9.8 Tanla Solutions Limited 143
9.8.1 Overview 143
9.8.2 Business Units 143
9.8.3 Geographic Revenue 144
9.8.4 Business Focus 144
9.8.5 SWOT Analysis 145
9.8.6 Business Strategies 145
10 Global Generalist 146
10.1 SAP SE 146
10.1.1 Overview 146
10.1.2 Offerings 147
10.1.3 SAP in A2P SMS Offerings 147
10.2 Orange Business Services 147
10.2.1 Overview 147
10.2.2 Offerings 148
10.2.2.1 Orange in A2P SMS Offerings 148
10.3 TATA Communications Limited 149
10.3.1 Overview 149
10.3.2 Offerings 149
10.3.3 Tata Communication in A2P SMS Offerings 150
11 Company To Watch For 151
11.1 Wavecell 151
11.1.1 Overview 151
11.1.2 Wavecell Market 151
11.1.3 A2P SMS Offerings 151
11.2 RouteSMS Solutions Limited 152
11.2.1 Overview 152
11.2.1.1 RouteSMS Solutions Market 152
11.2.2 A2P SMS offerings 152
11.3 Wegus Infotech Private Ltd 153
11.3.1 Overview 153
11.3.2 Wegus Infotech Market 153
11.3.3 A2P SMS Offerings 153
12 Competitive Landscape 154
12.1 Competitor Comparison Analysis 154
12.2 Market Landscape 154
12.2.1 Mergers & Acquisitions (M&A) 154
12.2.2 Joint Venture and Collaborations 155
13 Expert’s Views 157
Annexure 158
 Abbreviations 158


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Vodafone Group,Bharti Airtel Ltd,SK Telecom Co Ltd,China Unicom Ltd,Singapore Telecommunications Ltd,mGage,Syniverse Technologies LLC,Tanla Solutions Ltd,SAP SE, Orange Business Services,TATA Communications Ltd,Wavecell,RouteSMS Solutions Ltd,Wegus Infotech
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