A2P SMS Market, Services (Transactional [CRM, Interactive], Promotional [Marketing, Inquiry, Pushed content]), Verticals (BFSI, Retail, Telecom, Transport, Entertainment, Utilities), Regions - Global Market Drivers, Opportunities, Trends, and Forecasts, 2016-2022

  • Product Code:
    RP-ID-10077896
  • Published Date:
    Mar 2019
  • Region:
    Global
  • Pages:
    170
  • Category:
    ICT & Telecom
  • Publisher:
    Infoholic Research
Globally, the rapid evolution of mobile technology has been changing the consumer/enterprise lifestyle. The growth of world population, will directly impact on mobile subscriber base market growth. By 2020, unique mobile subscriber base is expected to reach 4.6 billion. Moreover, emerging and undeveloped countries are contributing the majority of market share for mobile subscriber base growth.

One of the most emerging and popular market in mobile messaging services is A2P (Application to Person) SMS market. Currently, the A2P SMS market is growing rapidly, due to SMEs & larger enterprises are aggressively adopting this technology to reach their customer in an effective and easy way.

The global A2P SMS market is expected to reach at a CAGR of 5.7% for the period 2016-2022. The increasing world population and mobile subscriber base are the major drivers for this market growth. Specifically, developing and undeveloped countries are set to be the future business opportunity for the stakeholders, due to the increasing mobile subscriber base and government bodies have taken initiatives to improve the infrastructure also most of the players (telecom) have made huge investments to improve their network infrastructure.

The global A2P SMS market is analyzed based on three segments, namely, Service, Verticals and Regions. In next five years, A2P SMS set to be the golden era for players to enhance the business or to capture the revenue in this market.

This study covers and analyses "A2P SMS Market" globally. Bringing out the complete key insights of this industry, this reports aims to provide opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.
Table of Contents
1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Market
3.4 Market Overview
3.5 Market Segmentation
3.6 A2P SMS Market Trends and Impact
3.7 Ecosystem
3.8 Value Chain Analysis
3.9 Key Stakeholders
4 Market Characteristics
4.1 Overview & Evolution - SMS and Types
4.1.1 P2P (Person to Person)
4.1.2 A2P (Application to Person)
4.1.3 P2A (Person to Application)
4.2 Global Mobile Market Outlook
4.2.1 Global Mobile Subscriber Base
4.2.2 Global Smartphone Shipments
4.2.3 Global Tablet Shipments
4.2.4 Smartphone vs Feature phone
4.2.5 Mobile Device Network Technology Evolution
4.3 Mobile Messaging Revenue
4.3.1 Mobile Messaging Revenue Breakups - By Types
4.3.2 A2P SMS Traffic
4.4 Market Dynamics
4.4.1 Drivers
4.4.1.1 Increasing Mobile Subscriber Base
4.4.1.2 Cost Effective Communication Channel
4.4.1.3 No Need of Internet
4.4.2 Restrains/Barriers
4.4.2.1 Government Regulatory
4.4.2.2 Lack of Infrastructure
4.4.3 Opportunities
4.4.3.1 Leverages of the Smart Technology
4.4.3.2 Mobile Platform is the Enterprise Business Strategy
4.4.4 DRO - Impact Analysis
4.5 Porter’s 5 (Five) Forces
5 Services: Market Size & Analysis
5.1 Overview
5.1.1 Market Size & Analysis
5.2 Transactional Service
5.2.1 Market Size & Analysis
5.2.2 CRM Services (Customer Relationship Management)
5.2.3 Interactive Services
5.2.3.1 USSD (Unstructured Supplementary Service Data )
5.2.3.2 OTP (One Time Password) Interactive Services
5.2.3.3 Two Factor Authentication (2FA)
5.3 Promotional Service
5.3.1 Promotional Campaigns
5.3.2 Pushed Content Services
5.3.3 Inquiry and Search Services
5.4 Vendor Profiles
5.4.1 Nexmo Inc.
5.4.1.1 Overview
5.4.1.2 Business Units
5.4.1.3 Geographic Revenue
5.4.1.4 Recent Development
5.4.1.5 Business Focus
5.4.1.6 SWOT Analysis
5.4.1.7 Business Strategies
5.4.2 Tanla Solutions Ltd.
5.4.2.1 Overview
5.4.2.2 Business Units
5.4.2.3 Geographic Revenue
5.4.2.4 Recent Development
5.4.2.5 Business Focus
5.4.2.6 SWOT Analysis
5.4.2.7 Business Strategies
5.4.3 ClX Netwroks AB.
5.4.3.1 Overview
5.4.3.2 Business Units
5.4.3.3 Geographic Revenue
5.4.3.4 Recent Development
5.4.3.5 Business Focus
5.4.3.6 SWOT Analysis
5.4.3.7 Business Strategies
5.4.4 Dialogue Communications Ltd
5.4.4.1 Overview
5.4.4.2 Business Units
5.4.4.3 Geographic Revenue
5.4.4.4 Recent Development
5.4.4.5 Business Focus
5.4.4.6 SWOT Analysis
5.4.4.7 Business Strategies
5.4.5 mBlox ltd.
5.4.5.1 Overview
5.4.5.2 Business Units
5.4.5.3 Geographic Revenue
5.4.5.4 Recent Development
5.4.5.5 Business Focus
5.4.5.6 SWOT Analysis
5.4.5.7 Business Strategies
6 Verticals: Market Size & Analysis
6.1 Overview
6.1.1 Market Size & Analysis
6.2 BFSI
6.2.1 Global BFSI Industry Outlook
6.2.2 Market Size & Analysis
6.3 Retail
6.3.1 Global Retail Industry Outlook
6.3.2 Market Size & Analysis
6.4 IT & Telecom
6.4.1 Global IT & Telecom Industry Outlook
6.4.2 Market size & Analysis
6.5 Transport
6.5.1 Global Transport Industry Outlook
6.5.2 Market size & Analysis
6.6 Media & Entertainment
6.6.1 Global Media & Entertainment Industry Outlook
6.6.2 Market Size & Analysis
6.7 Healthcare
6.7.1 Global Healthcare Industry Outlook
6.7.2 Market Size & Analysis
6.8 Education
6.8.1 Market Size & Analysis
6.9 Government
6.9.1 Market Size & Analysis
6.1 Utilities & Logistics
6.10.1 Market Size & analysis
6.11 Others
6.11.1 Market Size & analysis
7 Regions: Market Size & Analysis
7.1 Overview
7.1.1 Market Size & Analysis
7.2 North America
7.2.1 US
7.2.2 Canada
7.2.3 Market Size & analysis
7.3 Asia-Pacific
7.3.1 China
7.3.2 India
7.3.3 Japan
7.3.4 South Korea
7.3.5 Market Size & Analysis
7.4 Western Europe
7.4.1 UK
7.4.2 Germany
7.4.3 France
7.4.4 Market Size & Analysis
7.5 Central Eastern Europe (CEE)
7.5.1 Poland
7.5.2 Russia
7.5.3 Turkey
7.5.4 Market size & Analysis
7.6 Latin America
7.6.1 Brazil
7.6.2 Mexico
7.6.3 Market size & Analysis
7.7 Middle East & Africa
7.7.1 Africa
7.7.2 GCC
7.7.3 Market Size & Analysis
8 Competitive Landscape
8.1 Competitor Comparison Analysis
8.1.1 Vendor Analysis By A2P SMS Service
8.1.2 Niche Player Analysis By A2P SMS Service
9 Global Generalists
9.1 TATA Communications Limited
9.1.1 Overview
9.1.2 Offerings
9.1.3 Tata Communication in A2P SMS Offerings
9.2 Orange Business Services
9.2.1 Overview
9.2.2 Offerings
9.2.3 Orange in A2P SMS Offerings
9.3 SAP SE
9.3.1 Overview
9.3.2 Offerings
9.3.3 SAP in A2P SMS Offerings
9.4 Gemalto NV
9.4.1 Overview
9.4.2 Offerings
9.4.3 Gemalto in A2P SMS offerings
9.5 GinSMS Inc.
9.5.1 Overview
9.5.2 Offerings
9.5.3 Ginsms in A2P SMS Offerings
10 Companies to Watch For
10.1 Tyntec
10.1.1 Overview
10.1.2 Tyntec Market
10.1.3 A2P SMS offerings
10.2 Twilio
10.2.1 Overview
10.2.2 Twilio Market
10.2.3 A2P SMS Offerings
10.3 Anam Technologies
10.3.1 Overview
10.3.2 Anam Technologies Market
10.3.3 A2P SMS Offerings
10.4 Voxox Inc.
10.4.1 Overview
10.4.2 Voxox Market
10.4.3 A2P SMS Offerings
10.5 Routesms Solutions Limited
10.5.1 Overview
10.5.2 Routesms Market
10.5.3 A2P SMS Offerings
11 Experts Views
12 What Our Peers Are Estimating
Annexure 168
 Acronyms















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Nexmo Inc.
Tanla Solutions Ltd.
ClX Netwroks AB.
Dialogue Communications Ltd
mBlox ltd.
TATA Communications Limited
Orange Business Services
SAP SE
Gemalto NV
GinSMS Inc.
Tyntec
Twilio
Anam Technologies
Voxox Inc.
Routesms Solutions Limited
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